Despite the tragic setbacks the country has experienced, global travelers to the country who are comforted by assurances by the Tri-forces and political leadership are starting to show renewed confidence which is denoted in steady stream of tourists who are trickling in.
This is amplified by the interest from travel writers and bloggers who wish to explore, photograph and promote this picturesque destination.
The Sri Lanka Tourism Promotion Bureau is hosting famed international social media influencers who arrived in the country on 7th May 2019, and will be here until May 19th. Their intention is to continue to promote Sri Lanka as a key destination for the global travel community particularly in markets like USA, UK, Germany, Italy, Japan, Russia, Australia, India, France and Ukraine.
The crew includes Diana Bancale from Italy, Ayumi Amemiya from Japan, Steven Yalowitz from USA, Pema Chinyam from USA, Jerre Stead from USA, Kateryna Birska and Glib Pyatin from Ukraine.
The influencers and writers will tour Jaffna, Dambulla, Kandy, Nuwara Eliya before arriving to Colombo and departing thereafter. The itinerary has been meticulously planned and mapped out so that lesser known attractions of the country are featured. The Tourism Promotion Bureau estimates that the total reach would amass over 1,600,000. Each of them are expected to post daily updates, photographs, posts, articles in multiple platforms such as popular networking sites like Facebook, Twitter, Youtube, Pinterest and Instagram. All of this is being extensively monitored by the Bureau for its reach, viewership and targeted market.