Crysbro & NOCSL launch ‘NextOlympicHope’: Sri Lanka’s first digital funding portal for sports

Further affirming its commitment to empowering and uplifting Sri Lankan
athletic talent, the country’s largest poultry company Crysbro joins forces with the National
Olympic Committee of Sri Lanka (NOCSL) to launch, a novel
digital funding portal that enables the public to financially sponsor rural athletes, school sports
associations, and sports clubs and chambers across the island. All funds collected through this
portal will be fully disbursed in an entirely transparent manner to the entities there were
contributed, a process carefully overlooked, and strictly overseen by the Technical Committee
of the NOCSL.
“We are deeply honoured to partner with the National Olympic Committee of Sri Lanka to
introduce this powerful and disruptive tool to the Sri Lankan sports landscape. It gives us the
opportunity to open multiple new avenues of success to help embolden and foster our
country’s athletic talent and help them draw much closer to securing international wins. The
requests published on the portal are pre-reviewed thoroughly, and can range from sponsoring a
pair of new shoes for a needy athlete with potential to secure international victories or
contributing towards a new sports complex at a rural school unable to provide this facility to
their children. At the end of the day, our principle goal for this initiative is to ensure that the
overall sporting potential of Sri Lanka is enhanced and elevated to Olympian levels by reducing
some of the financial burden that can often create great barriers to achievement.” Crysbro
Senior Marketing Manager Amores Sellar stated.
The NextOlympicHope portal is a comprehensive and fully secured, state-of-the-art portal,
maintained by the NOCSL. All requests for funding are submitted by regional sports
associations and individual athletes, and are thoroughly reviewed and prioritized by the NOCSL Technical Committee. Members of the public who wish to support these endeavours can do so
through online payments, and keep track of the progress of each project.
The platform also offers up-to-date information about each athlete as well; complete profile,
performance statistics, wins and details of future competitions. Additionally, it reports on the
latest news and advancements from the Sri Lankan sports industry.
The ‘NOCSL-CRYSBRO Next Champ’ scholarship programme is phase-II of Crysbro’s ‘Next
Champ’ scholarship programme, which up to date has groomed and supported the dreams of
130 young athletes from the under-privileged regions of the country. The initiative has also
successfully produced a collection of athletes who secured gold and silver medals at the recent
South Asian Games in Nepal.
Crysbro Next Champ not only recognises and rewards young sporting talent from all corners
of the country, but also budding athletes from multiple sporting disciplines with guidance from
experts on aspects such as proper training methods and a suitable diet. The project’s founding
vision sought to bolster Crysbro’s already significant social contribution as a key pillar of the
country’s rural economy by creating sporting opportunities and promoting the message of
staying physically and mentally active.
As the apex body presiding over the national sports agenda, NOCSL is solely responsible for
the country’s representation at Commonwealth Games and the country’s development of high
performance sport.
Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and
innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-
integrated poultry producer. Its operations span grandparent and parent farms, hatcheries,
broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the core of its
success. In turn, it has yielded unprecedented benefit for numerous stakeholders including direct and indirect employees, outgrowers, domestic maize farmers and ultimately Sri Lankan
consumers. These local links have immeasurably aided domestic production and led to a
reduction in reliance on imported poultry products.

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