Affirming its leadership in the country’s fast-growing insurance industry, Sri Lanka’s
premier life insurer Union Assurance recently celebrated a sweeping victory with six top awards at the
Business Leader of the Year event organised by the World Leadership Congress. The awards ceremony
was held on 6 th April 2021 in Mumbai, India.
Most prominently, Union Assurance was awarded the highly coveted Life Insurance Company of the
Year and Most Admired Company of the Year titles, for its customer-centric adoption of a digital
operating model to deliver a superior value proposition based on innovation and strong brand
Meanwhile, Union Assurance’s Chief Executive Officer Jude Gomes was bestowed two prestigious
awards – CEO of the Year and Visionary Leader of the Year, in recognition of his exceptional leadership
drive to invest in people, products and processes driving innovation and transformation in the face of
the unprecedented challenges of 2020. Additionally, Senath Jayathilake, the organisation’s Chief
Distribution Officer, was recognised as the Young Business Leader of the Year (under 40) for his
immense contribution in equipping the sales vertical with dynamic skills and developing value-chain
systems that made these skills transferrable to sales.
Commenting on their latest achievement, Union Assurance Chief Executive Officer Jude Gomes stated,
“I am humbled to witness these achievements for Union Assurance. It is our colleagues who stand
steadfast behind the successes we have achieved. Our promise – Your Life, Our Strength is what drives
us to deliver protection to over 250,000 Sri Lankans every day. I am truly honoured to be a part of this
Further, Union Assurance’s partnership with Nations Trust Bank was acknowledged as the
Bancassurance Leader of the Year for their prolific partnership, which has paved the way to formidable
and sustainable annual growth by empowering the dreams, ambitions, and lifestyles of Sri Lankans.
“These recognitions and appreciations stand for our commitment towards our customers and
employees. While these awards are a reflection of our success of the past, looking ahead, we will focus
on diversifying our distribution channels, optimising our bancassurance partnerships, enhancing
customer service and supporting our teams to enhance our market presence and drive our digital
leadership agenda,” Gomes added further.
With performance fueled by digitisation and consistent innovation, Union Assurance has continued to
revolutionise the Sri Lankan Life Insurance industry with multiple initiatives, including adopting a digital
operating model to introduce a simplified insurance product made available online. The company has
invested a significant amount of resources into increasing employee engagement and retention rates
during the difficult past year.
Amidst the challenges of COVID-19, Union Assurance was entered into the Great Place to Work
(GPTW) Hall of Fame and recognised as a Great Place to Work for the 8 th consecutive year. The
organisation also produced the highest number of Million Dollar Round Table (MDRT) achievers in Sri
Lanka, further strengthening the credibility and quality of its salesforce with the inclusion of highly
qualified insurance advisors.
Union Assurance is a part of the John Keells Group, Sri Lanka’s largest listed conglomerate, completing
over three decades of success with a market capitalisation of Rs. 18 Bn, a Life Fund of Rs. 42 Bn and a
Capital Adequacy Ratio (CAR) of 325% as of February 2021. Set to empower the Sri Lankan Dream,
Union Assurance offers Life Insurance solutions that cover education, health, investment, protection,
and retirement needs of Sri Lankans. The company was recently recognised as LMD’s #1 Most Awarded
insurance company in Sri Lanka and received the most respected international accolade for financial
advisors in life insurance for producing the highest number of MDRTs (Million Dollar Round Table
achievers) in 2020. With 75 branches and an over 3500-strong workforce, Union Assurance continues
to invest in people, products, and processes with a customer-centric focus to be responsive to emerging
trends in the Life Insurance industry.