Leading Sri Lankan integrated financial services provider HNB FINANCE, hosted their
popular digital avurudu platform for the second consecutive year in celebration of the Sinhala and Tamil
New Year. With a revamped look and enhanced capabilities, the interactive digital platform was open till
mid-May, following which a number of lucky winners were rewarded.
This year’s revamped online festivities enabled individuals to compete on an interface with traditional
and exciting new games such as ‘the Avurudu Marathon’, ‘Kotta Pora’, ‘Kanamutti Bideema’, ‘Lissana
Gasa Nagima’, ‘Aliyata Aha Thabeema’, as well as an Avurudu Rasa Pena Trivia and a downloadable list of
significant dates and times marked for seasonal rituals this Avurudu. The platform also offered an
opportunity for users to sign up for a raffle draw.
“We were delighted to host HNB FINANCE’s digital avurudu games for the second year running, due to
the massive success of its maiden run during the country’s first lockdown last year. The ‘Ape Gedara
Avurudu’ digital platform was relaunched with the primary vision of lifting the spirits of all Sri Lankans
during a time when strict social distancing has been called for to preserve health and wellbeing, and as
such it is an honour to add colour to the lives of so many yet again in such a restrictive time in the world.
This initiative is but a small nod to our larger vision of migrating into a digital era,” stated HNB FINANCE
Head of Marketing Udara Gunasinghe.
HNB FINANCE’s digital avurudu celebrations is a part of the company’s larger vision to make a
significant impact on Sri Lankans by amplifying customer engagement with innovation through diverse
digital channels. It is a part of the company’s drive to revolutionize the financial services sector in the
country, at a time when social norms are continuing to evolve. In such a backdrop, HNB FINANCE aims
to bring a sense of comfort and joy to the lives of all Sri Lankans as they practice the guidelines set by
the health authorities, to bolster the nation’s battle against the pandemic.
About HNB FINANCE
HNB FINANCE PLC was established in the year 2000 and is licensed as a registered Finance Company
by the Monetary Board of the Central Bank of Sri Lanka. The company holds a National Long-term
Rating at ‘A(lka)’; as affirmed by Fitch Ratings. Maintaining an extensive island-wide presence across 60
branches and 10 service Centers, HNB FINANCE offers a range of exceptional financial services which
include Small and Medium Enterprise (SME) Loans as well as leasing, gold loans, housing loans, personal
loans, savings and fixed deposits facilities.
