Samsung kicks off mobile-first marketing campaign ahead of Olympic Games Tokyo 2020

  • Samsung brings advanced mobile innovations to enhance the Olympic and Paralympic Games experience for athletes and fans worldwide

Samsung Electronics Co., Ltd., a
Worldwide Olympic and Paralympic Games Partner, is bringing new mobile
innovations to Tokyo 2020 to help more consumers and fans experience the
Olympics and Paralympic spirit wherever they are in the world. This year will
demonstrate how sport can unite sports fans even when they are not physically
together. In partnership with the International Olympic Committee and International
Paralympic Committee, Samsung will lead this journey with its latest mobile
technology and digital-first approach.
“Samsung will continue to support the Olympic and Paralympic movements and
connect fans with the Games just as we have for over 30 years,” said Stephanie
Choi, Senior Vice President and Head of Global Marketing Team of Mobile
Communications Business, Samsung Electronics. “For Tokyo 2020, we will provide
athletes and fans opportunities to connect and experience the excitement of the
Games through our innovative mobile technologies, such as the latest Galaxy
device with its 5G capabilities.”

Samsung will extend its Olympic and Paralympic Games initiatives to digital and
social platforms to engage with media and global sports fans worldwide, including
the launch of the Samsung Galaxy Tokyo 2020 Media Center. This website will be
the destination for all of Samsung’s Olympic and Paralympic Games content,
where fans and media can visit to learn more about Team Galaxy, read real-time
news, watch Team Galaxy activations, and behind-the-scenes download content.
The virtual experience will provide an opportunity to connect with the Games and
come together to enhance the Olympic and Paralympic spirit.
Digital and social support will continue during Games-Time with the launch of
Galaxy House on Zepeto, a virtual platform that lets users create 3D characters of
themselves. In Galaxy House, fans will experience new Samsung Tokyo 2020
marketing content and enjoy a new virtual pin promotion.

Samsung inspires the world and shapes the future with transformative ideas and
technologies. The company, which is the 5 th best global brand in the world and no.1
global TV barnd for 15 consecutive years, is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network systems, and
memory, system LSI, foundry and LED solutions.
In Sri Lanka, Samsung has been recognised as the ‘Most Loved Electronics Brand’
for three consecutive years by Brand Finance Lanka’s review of the country’s most
valuable brands. As Sri Lanka’s no.1 smartphone brand, Samsung’s customer
base in the country spans across all age groups, particulalrly the Gen Z and
Millennial segments.

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