Samsung’s ‘Why Galaxy’ campaign charters a newterritory of ‘Openness’ in smartphone innovation

Latest Galaxy Z category to unite people and devices, offer latest mobile technology to navigate the open road ahead with boldness

Samsung Electronics Co., Ltd. kicked off
its latest brand campaign to break barriers and make the latest mobile innovations
available for smartphone users across the globe by charting a new territory around
‘openness’. Titled ‘Why Galaxy’, Samsung recently unveiled a new brand film for
Galaxy, driven by the idea that smartphone users should be able to do what they
want with their mobile device, making the mobile experience truly ‘their own’ —
make it look the way they want, act the way a user likes and perform the way they
The unique brand campaign highlights how Galaxy devices have been created to
be open as its users to make impossible innovations possible and connect devices,
brands and people without limits. ‘Why Galaxy’ further iterates that all Samsung
Galaxy devices are open to everyone so that every smartphone user can push
forward to go further in their journey equally by breaking many shackles around
numerous social barriers.
Kevin SungSu YOU, Managing Director, Samsung Sri Lanka, said: “We are all
born into this world with openness. With that quality instilled within us, we are
compatible with anything and receptive to everything. Openness is what pushes us
forward and sets us free. And that’s why Galaxy exists: to make the latest
innovations available to all and invite everyone to experience them. Galaxy unites
you with the people and devices you love while connecting to the things you
already have. Because the fewer boundaries the world has, the farther we all can
go. That is why life truly opens up with Galaxy”.
‘Why Galaxy’ also highlights several innovative features that the latest Samsung
devices bring, including Super-Fast Charging and wireless charging, Wireless
PowerShare, advanced AP and RAM that deliver amazing processing power for
streaming, gaming or downloading at incredible speeds. The new devices also
come with ample storage, Samsung Knox that ensures end-to-end security, 5G
compatibility and cameras with pro-level features. All Galaxy devices have been
crafted using high-quality materials to sustain against water, heat, and drops and

Samsung Electronics is poised and ready to unveil innovative, purposeful mobile
technology for a better world. On August 11, the company will unleash its latest
and greatest Galaxy Z series during its ‘Galaxy Unpacked’ event to reshape the
smartphone category and completely reimagine your experiences.
In Sri Lanka, Samsung has been recognised as the ‘Most Loved Electronics Brand’
for three consecutive years by Brand Finance Lanka’s review of Sri Lanka’s most
valuable brands. As Sri Lanka’s no.1 smartphone brand, Samsung’s customer
base in the country spans across all age groups, particularly the Gen Z and
Millennial segments.

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