Crysbro to launch annual Sisudiriya programme 2021/22 in end-August

Aiming to inspire creativity and productivity and elevate the educational
and extracurricular talents of employees and their children, Sri Lanka’s largest poultry
producer Crysbro has revealed that it will be commencing the annual Sisudiriya Art and
Poetry Competition in the last week of August 2021.
Organised by Crysbro’s Human Resources Division, this year’s event expects the
participation of over 650 children of employees.
The Art Competition is open to the children of all employees, and the poetry competition is
open to all employees. Winners will be given financial rewards, and the winning arts and
poems will be printed on school exercise books which will be given to the children, along
with other gifts.
“Despite the challenging times we are facing with the worldwide COVID-19 pandemic, we
are hosting the annual Art and Poetry Competition as usual. We want to occupy our loyal
employees and their beloved children away from the negative and tragic events we
experience on a daily basis, and away from the adverse mental state it develops. Therefore I
am confident that just like previous years, there will be a great contribution from our staff
and their children towards this tournament,” commented Ranjana Mahindasiri, Group
Human Resources and Administration Manager at Crysbro.
“Co-curricular as well as extra-curricular activities such as art, dance and music are more
conducive to skills development in children through intellectual development. By directing
children to all these activities instead of focusing children on one aspect, we will be able to
create a future generation full of motivated attitudes and resourceful skills,” he added.
In 2019, Crysbro hosted the annual Art Competition, organised for the children of Crysbro
employees. 12 best drawings were selected from these participants and were included as
artwork on the ‘Crysbro Calender 2020’, while another 19 pictures were selected to be
printed on school exercise books.
For the past 20 years, Crysbro has been donating exercise books and school equipment to
school children and the children of their employees who work in all Crysbro business
centres, under the Sisu Diriya programme.
Additionally, Crysbro undertook another initiative to hand out school essentials such as
books, gift vouchers and financial rewards for 896 children who passed their Grade-5
Scholarship Exam in 2019, as well as those who sat for the GCE O/Level and A/Level

The Sisu Diriya initiative has also grown to include book donations to libraries of rural
schools, while also establishing the necessary infrastructure for them. Crysbro also launched
a social service to improve the library premises of those schools located in the vicinity of
the 17 business centres, and has taken steps to host this initiative annually.

About Crysbro
Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality
and innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully
vertically-integrated poultry producer. Its operations span grandparent and parent farms,
hatcheries, broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the
core of its success. In turn, it has yielded unprecedented benefit for numerous stakeholders
including direct and indirect employees, outgrowers, domestic maize farmers and ultimately
Sri Lankan consumers.

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