Committed as a socially responsible organisation with a track record for
introducing green initiatives, Sri Lanka’s largest poultry producer Crysbro has announced that it
will be planting a sapling for every new employee under the Haritha Sathkaraya initiative.
This is just one from a host of initiatives that the company will be introducing towards the overall
betterment of its new as well as existing staff members.
An extension of the Crysbro Haritha Sathkaraya corporate social responsibility (CSR) initiative,
this programme applies to all recruits at the Group’s 17 business centres. The plant saplings for
this are sourced and provided by the Crysbro Human Resources Division.
“As the largest poultry company in Sri Lanka, Crysbro has been able to carry out its production
operations with the 14001:2015 ISO standard certification (Environmental Management
System), in a sustainable environment while maintaining a low carbon footprint at all 17
business centres. Also, through this new programme, every new recruit will have the blessed
opportunity to make a direct contribution to the strict environmental protection practices
maintained by the company since inception,” said Crysbro Group Human Resources and
Administration Manager Ranjana Mahindasiri.
“We launch a series of programmes across the island every year, with a focus on achieving core
goals of the Crysbro Group, such as environmental sustainability, health, socio-economic
fairness and profitability. Fresh chicken production, our foremost product, requires fertile soil, a
rich plant system, and clean water resources. Over the past 50 years, our technological
advancements have been one of the greatest achievements we’ve made in utilising machinery
and procedures that minimize damage to the environment throughout the entire manufacturing
process,” he added.
Environmental data from 1990 to 2011 shows that Sri Lanka’s carbon dioxide (CO2) emissions
increased by an astounding 43 percent. In an effort to combat this rise, Crysbro strengthened its
sustainable business vision, and has planted over 3,500 new plants in selected eco-sensitive
areas through the company’s Haritha Sathkaraya initiative.
Moreover, Crysbro has also adopted a policy, aptly titled the ‘Zero Wastage Policy’, to not
release any contaminants into the environment in the poultry production network to keep all
carcasses environmentally friendly at all times.
About Crysbro
Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and
innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-
integrated poultry producer. Its operations span grandparent and parent farms, hatcheries,
broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the core of its
success. In turn, it has yielded unprecedented benefit for numerous stakeholders including
direct and indirect employees, outgrowers, domestic maize farmers and ultimately Sri Lankan
consumers.
