In an effort to further diversify its offerings to customers, patpat.lk, Sri Lanka’s biggest
online search platform, recently launched a Premium Ad Services feature allowing
customers to promote advertisements, adding more visibility over other advertisements.
This new service being offered by patpat.lk has three fundamental features. Premier Ad
enables customers to gain visibility by placing the advertisement on the top of the page,
making the advertisement bigger and highlighting it to make it more attractive. Boost Ad
brings the customer’s advertisement to the top of the page for the duration of the
promotion, while the Quick Sell option adds a badge to the advertisement, conveying that
the product needs to be sold quickly with a possibility of a good offer to potential buyers.
The end goal to adding Premium Ad Services to patpat.lk’s search platform is to empower
customers by gaining more views and responses from potential buyers for advertisements,
resulting in quicker sales. patpat.lk continues to offer initial advertisement postings free of
charge for users registered with the platform.
Premium Ad Services features can be enabled from 3 to 30 days after publication with a fair
pricing strategy. Users can also promote an advertisement as soon as it is published or re-
visit and promote an existing advertisement in their account. This feature can be applied to
any of the verticals or categories available on patpat.lk which include vehicles, property,
education, leisure and Marketplace options.
Launched in 2017 as a classified advertisement website exclusively for vehicle sales,
patpat.lk’s exclusive mobile app was developed and launched the following year. Soon after,
more verticals including property, education and leisure were added to the platform. In
2020, patpat.lk launched its Marketplace vertical or category and transformed the platform
into a hybrid classified advertisement and e-commerce platform as a lifestyle service. To
date, over one thousand merchants use the Marketplace category to secure sales. Last year,
patpat.lk cemented its position as the biggest online platform in Sri Lanka as well as winning
SLIM Online Brand of the Year Award (Bronze) at the SLIM Brand Excellence celebrating this
status with a brand-new look. Among its accolades patpat.lk also has won Gold for Best
Creative Campaign in the Finance category at the 2019 Effie Awards, Best Digital-Enabled
Product/Service at the 2018/2019 SLT Zero One Awards and Best Advertising and Marketing
Website at BestWeb.lk Awards with Bronze, Silver and Gold in 2019, 2020 and 2021. In its
very first year, patpat.lk was named the Most Popular Website in the e-Commerce & e-
Banking category at the 2018 BestWeb.lk Awards.
As it stands now, patpat.lk has an inventory of 90,000 Ads and 1000+ partners backed by
over one million unique visitors.
