Sri Lanka’s leading intimate apparel brand, hosted its first-ever Frontline
Partners’ Night on Tuesday 23 August 2022, with a view to both share its growth plans
and show its appreciation for the valuable support from its retail and distribution
partners over the years. Held at the Shangri-La Colombo, the event was attended by
over 200 guests, who were also treated to the exclusive launch of the brand’s three new
upcoming collections.
Newly acquired by India’s Reliance Retail Ventures Ltd., at the occasion amanté took
the opportunity to both inform and assure its broad island-wide partner network of the
brand’s ambitious future plans despite the current economic conditions in the country.
The brand will be supported in full by its parent company, Reliance Retail Ventures Ltd.,
who will continue to invest in building the brand’s profile; be it through the exploration of
greater avenues for expansion, the launch of new products and collections, and
broadening reach across the country and overseas. At the event, amanté also conveyed
its appreciation for the unwavering commitment of its partners to their role in
contributing to the brand’s growing success.
Among the retailers felicitated at the event were ASB Fashion (Pvt) Ltd., Beverly Street,
Colombo Thread Line, Cool Planet, Cotton Collection, Cotton Island (Pvt) Ltd., Diliganz
Fashion (Pvt) Ltd., Fashion Bug (Pvt) Ltd., Hemara Richlook, Kandy Selection, Kotuwa
Kade, Lady J (Pvt) Ltd., NOLIMIT, ODEL, Prasad Fashion Square, Prasad Textiles,
Richlook International (Pvt) Ltd., Ridmi Enterprises, RV Fashion (Pvt) Ltd., Samanmal,
Sarathchandra & Company (Pvt) Ltd., Silk & Satin International, Spring and Summer
Fashion Collection (Pvt) Ltd., Sriyani Dresspoint, Supul Collection, Thilakawardhana
Textiles (Pvt) Ltd., Wijaya Group (Pvt) Ltd., and Zuzi.
A thrilling component of the night was that guests were privy to the exclusive launch of
three exciting new collections by amanté: the Athleisure, Autumn&Winter22, and
Accessories lines.
Athleisure –characterized by athletic clothing that is both comfortable and aesthetically
appealing- is a fashion trend that has taken the world by storm ever since the pandemic,
and at Frontline Partners’ Night amanté sought the support of its retailers in making this
new collection accessible to its loyal customers across the island.
The new Autumn/Winter22 collection by amanté is its first seasonal capsule since 2018,
and the brand is excited to roll out its “trend right colour right” line under this category.
This collection will not just keep up with the most up-to-date global fashion trends, but
will also make the latest styles available to Sri Lankan consumers.
Another breakthrough for amanté is its new Accessories collection; an entirely new
venture which will introduce the most on-trend bags, shawls, and beauty pouches to the
popular designer label; again broadening the brand’s offering even further.
“With intimate wear becoming an essential part of a lady’s wardrobe, we will continue to
offer her a wider range of exquisite designs and solutions tailored to her needs,” said
Gayani Gunawardena, General Manager – amanté Lanka. “We are proud to have
amassed a retail and distribution partner network who have been an integral part of the
amanté journey.”
First launched in India in 2007 from humble beginnings, and then having entered the Sri
Lankan market in 2012, 10 years on, amanté has now established itself as the country’s
most trusted intimate wear label. With 3 independent outlets and 150 modern trade and
distributive stores island-wide, and its e-commerce store (www.amante.lk) making the
brand and its products even more accessible to customers across the country, amanté
has come to be synonymous with innerwear that perfectly blends comfort, fashion, and
innovative design for the fashion-forward South Asian woman.
With a presence also in Dubai and the Maldives, in India alone, amanté is retailed
across 16 independent outlets, 2,500 retail stores, and across all prominent online
platforms.
Captions:
amanté 1: Exclusive launch of exciting new collections by amanté
amanté 2: amanté Head of Business Gayani Gunawardena
amanté 3: amanté Head of Sourcing and Supply Chain Padmal Silva
amanté 4: amanté team with valuable partner
amanté 5 & 6: Presentation of plaques by amanté Head of Sourcing and Supply Chain
Padmal Silva and Senior Manager Sales Andrew Fernando
amanté 7 & 8: Presentation of plaques by amanté General Manager Product Shammi
Muditha and Senior Manager Sales Andrew Fernando
amanté 9: amanté Senior Design Team Ruwangi Wanigaratne
amanté 10: amanté Senior Design Team Vinoli Perera
amanté 11: amanté Senior Design Team Narthani De Alwis
amanté 12: amanté Manager HR Ishara De Mel
amanté 13: amanté Senior Manager Sales Andrew Fernando
amanté 14: Entertainments
amanté 15 & 16: amanté team with valuable partners
amanté 17-23: amanté valuable partners