By Dr. TM Roh – President & Head of MX Business, Samsung Electronics
Every year, mobile technology increasingly becomes the very core of our daily lives and the epicenter
of innovation. With these essential devices, we create and consume content that connects, inspires
and entertains us. We stay immersed in the world of an epic game, even on the go. We keep up with
colleagues and deadlines when we’re away from our desks. And we manage every part of our lives in
one convenient place — from health and wellness habits to appointments, purchases, travel and
Our days revolve around these experiences, so people want devices they can depend on from brands
they can trust. At the same time, global challenges like the climate crisis are making us rethink how
we live. We have a responsibility to help create a better world now while working toward a more
equitable and sustainable future. We believe mobile technology can be the catalyst to enrich people’s
lives and help create that future we envision. And this is the reason why we do what we do in
Setting New Performance Standards
There’s no better example of Samsung delivering on this vision than the Galaxy S series. This year,
Galaxy S series has extended our innovation heritage by doubling down on our fundamentals.
That’s why our pro-grade camera system is getting smarter, offering the best photos and videos in
any light among our Galaxy smartphones. Along with the hardware and software optimization, our
newest chipset, born out of Samsung’s open partnership philosophy, enables the fastest and most
powerful Galaxy performance. Our ecosystem connectivity is also getting easier and more seamless
At the top of the Galaxy S series is our Galaxy S Ultra. It’s the product you can trust to give you the
best of the best with redefined performance and quality. We fully merged the most beloved Galaxy
Note experiences into Ultra, pioneering a smartphone with the power, performance and creative
capabilities of two leading Galaxy innovations in one. The Galaxy S Ultra has truly become the
pinnacle of Samsung Mobile’s innovation, a marque that stands out against everything else, and soon
we’ll show you what Ultra can do in even more device categories.
Innovation That Lasts
Performance is not just about more power. It’s also about innovation that lasts with less
environmental impact. We are committed to combatting climate change, and we are guided by our
new environmental strategy that strives to make the technology we depend on more sustainable.
That’s why we consider every phase of the product lifecycle with sustainability top of mind.
This means building devices that last longer with enhanced durability and reliability. This means
incorporating more recycled materials into more components. This means collaborating with like-
minded partners to bring people closer together and deliver positive change for people and the
planet while setting new benchmarks for our industry.
Premium Experience Without Compromise
On February 1 st at Unpacked, we’ll show how innovation and sustainability working together bring
the ultimate premium experience. At a time when the stakes are higher than ever, we’ve raised the
bar by pushing boundaries for the mobile experience — delivering our most powerful mobile
experiences you’ll continue to love for years to come.
In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive
years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1
smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the
Gen Z and Millennial segments.