Softlogic Finance PLC, a subsidiary of Softlogic Capital
PLC, has announced the appointment of Ivon Brohier as its Chief Executive Officer (CEO) with
effect from 27 th of March 2023. Brohier, who has been serving as the Acting CEO and Chief
Financial Officer (CFO), will commence duties as the first-ever female CEO at Softlogic Finance.
With over 15 years of extensive experience in business strategy, financial reporting, strategic
financial management, process improvements, information systems, and handling statutory
audits, Brohier brings a wealth of knowledge and experience to support the company’s growth
and success.
In her new role, Brohier will be responsible for spearheading Softlogic Finance’s strategic
agenda through tactical transformative initiatives, including team restructuring and the
enhancement of digital capabilities to better serve customers and stakeholders. The company
has also shifted its focus to expanding into the untapped lending market by offering innovative
financial products and services to a broader segment of customers, in addition to implementing
a proactive and aggressive approach to recovery.
“I’m honoured and grateful for this opportunity to embark on an exciting new era of growth at
Softlogic Finance,” said Ivon Brohier, the newly appointed Chief Executive Officer of Softlogic
Finance PLC. “With the unwavering support of our stakeholders and the strong backing from
our holding company Softlogic Capital, I am confident that Softlogic Finance is poised to ensure
long-term stability. I look forward to working with my talented team to capitalize on our
strengths and execute purpose-led strategies that will drive sustainable and profitable growth.”
Prior to becoming the CFO at Softlogic Finance in 2020, Brohier had a distinguished career in
leadership roles at some of Sri Lanka’s renowned financial institutions. She has held notable
positions such as Acting CEO and CFO at Abans Finance PLC, Senior Manager – Financial
Reporting and Control at Nations Trust Bank PLC, and Senior Finance Manager at AMW Capital
Leasing and Finance PLC.
Brohier is a fellow member of the Institute of Chartered Accountants of Sri Lanka and the
Institute of Certified Management Accountants of Sri Lanka, and she holds an MBA from the
University of Colombo and a BSc. in Management from the University of Sri Jayewardenepura.
Softlogic Finance PLC is a registered finance company under the Finance Business Act No. 42 of
2011, as well as a Specialised Leasing Company licensed by the Central Bank of Sri Lanka under
the Finance Leasing Act No. 56 of 2000.