Popular short-video platform TikTok has announced a
new feature that allows users to refresh their ‘For You’ feed if they feel that their
recommendations are no longer relevant. This new feature is part of TikTok’s
ongoing efforts to ensure an enjoyable viewing experience for its users while also
enabling self-expression.
Users will be able to refresh their ‘For You’ feed recommendations, allowing them to
view content as if they just joined the platform. The recommendation system will then
surface more content based on new interactions.
This feature adds to a number of content controls that TikTok users already have to
shape their experience, including the ability to filter out videos that use specific
hashtags, phrases, content creators or sounds. Enabling the refresh feature won’t
override any settings users have already chosen to enable or impact accounts
they’ve followed.
Over the last year, TikTok has implemented over 15 updates to improve its systems,
along with expanding to support more languages. Its trust and safety and product
teams partner to drive this work, which is informed by academic literature and
consultation with experts, such as the International Association for Suicide
Prevention and the Digital Wellness Lab at Boston Children’s Hospital.
TikTok will continue these efforts as it strives to recommend a diversity of content to
enable an enriching discovery experience. The platform is determined to provide
both a welcoming space for self-expression and an enjoyable environment for its
community.
About TikTok
TikTok is the leading destination for short-form mobile video. Their mission is to
inspire creativity and bring joy. TikTok has global offices including Los Angeles, New
York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Johannesburg, Seoul, and
Tokyo. www.tiktok.com