Elephant House and Keells Foods Wins Numerous Accolades atSLIM National Sales Awards 2021-2022

The Elephant House and Keells Foods, much loved household brands have yet again
demonstrated their strength by taking home numerous awards at the SLIM National Sales
Awards 2021-2022 which was held in March 2023. The brands received several accolades
including 10 Gold, 7 Silver, 8 Bronze, 1 Best of the Best, and 1 Merit medal. Elephant House
Frozen Confectionary won 17 honors with Elephant House Beverages achieving 8 wins and
Keells Foods receiving 2 wins.
Sharing his sentiments, Daminda Gamlath, President of the Consumer Foods Sector of John
Keells Holdings PLC said, “The admirable achievements and growth of the Sales team is a
result of immense commitment and determination. Over the years, Elephant House and
Keells Foods has placed much attention and emphasis on the Sales Team and looked at
various approaches like the sales academies such as the ‘Sales Master Class’ set up by
Elephant House Frozen Confectionary and Beverages as well as the ‘Sales Warriors’ training
programme launched by Keells Foods in partnership with Sri Lanka Institute of Marketing
(SLIM). These initiatives helped to assess competency levels and enabled targeted trainings
to improve sales skills. It is encouraging to see the team’s hard work being richly recognized
and rewarded.”
Remarkable and noteworthy achievements were the outstanding performance of Elephant
House Frozen Confectionary Females in Sales. The team achieved a Gold and a Bronze in the
Sales Executive Modern Trade category, and two Golds in the Other Sales Support –
Manager and Executive categories.
Commenting on the success of the Elephant House Frozen Confectionary Females in Sales
team, Sathish Rathnayake, Head of Frozen Confectionary and Senior Vice President -John
Keells Holdings PLC stated, “It is encouraging to see women breaking down barriers and
succeeding in new territories. These accolades are a shining example of what women are
capable of when they are empowered and are given equal opportunities to succeed in their
chosen fields. Their success is indeed our strength. These efforts are underpinned by the
category’s Dinannee programme which aims to economically empower women to
participate in the sales and distribution of ice cream”

The Consumer Foods Sector of the John Keells Group houses some of Sri Lanka’s most loved
Consumer Brands under the Elephant House and Keells Krest umbrella. These legendary
brands have strong brand recognition and nostalgia synonymous with over 150 years of
heritage and trust.

Leave a Reply

Your email address will not be published. Required fields are marked *