Recognizing Innovative Excellence: Samsung Tops Global TV Market For 17 Consecutive Years

With its technical expertise and industry-leading innovation, Samsung Electronics has been
recognized for its global market leadership and excellence.
According to market research firm Omdia, Samsung once again topped the global TV market in
2022, making it the 17th year in a row the company has ranked first in the TV industry. This
accomplishment can be attributed to the company’s commitment to premium viewing
experiences and user-centered design.
By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in
the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. Globally,
in 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing
cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-
large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-
inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung
retained the largest market share by revenue at 48.6%.
“Our track record of industry leadership over the past 17 years was made possible by our
consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice
President of Visual Display Business at Samsung Electronics. “We will continue to pave the
path to create the most premium device experiences that go beyond premium picture quality.”
Samsung’s leadership in the TV market for 17 consecutive years is a testament to the
company’s commitment to providing the most innovative products with consumer-centric
designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the
mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was
also the first time for Samsung to rank number one in the global television market. The company
continued to bring groundbreaking technologies closer to consumers by launching its first LED
TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of
those launches and after.
Samsung continued to push the boundaries of picture quality and innovation by introducing
products with the latest technologies as well. In 2017, Samsung defined the term “next-
generation display” by unveiling the first QLED TV, which utilized quantum dot technology to
achieve 100 percent color volume for the first time in the industry. In 2018, the company
launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED
and the self-illuminating MICRO LED in 2021. This collection of innovative technologies
redefined the standard for TV picture quality and continued to set new industry benchmarks
each time.
Additionally, Samsung has been at the forefront of pioneering new categories such as the
Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to

evolve its product lineup with designs to enhance the user experience through products such as
The Frame, The Sero, The Terrace, The Premiere and The Freestyle.
In 2023, Samsung’s commitment to innovation continues with the development of intuitive
technology designed to meet the needs of users. SmartThings will enable seamless integration
and connectivity of multiple devices with security remaining a top priority, empowering users to
create deeply personalized experiences that accommodate both their unique preferences and

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