amanté, Sri Lanka’s leading intimate apparel brand, has announced its latest
collaboration with Yureni Noshika, having now signed up the celebrated actress and
media personality as brand ambassador for its newly launched athleisure range.
Unveiled just earlier this year, this affordable function-meets-fashion collection is the
brand’s first foray into outerwear, designed in response to key international trends as
well as to the Sri Lankan woman’s fast-changing needs.
Known for her acting finesse, on-trend sartorial choices, and as a champion for
wellbeing, Yureni will now be seen representing amanté through a series of brand
campaigns across the country. “Yureni, revered for her youthful personality and athletic
lifestyle, is the perfect fit for our versatile, high-quality, and affordable athleisure
collection,” said Gayani Gunawardena, General Manager at amanté. “We hope to
harness her massive fan following to promote a way of life that is both healthy and
stylish, and through this collaboration convey the message that a celebrity lifestyle is in
fact not too far out of reach.”
amanté’s athleisure range in particular is designed to suit a wide range of sizes and
body shapes, and with the flexibility to fit into any lifestyle – everyday wear that is both
durable and aesthetically pleasing. Be it for that morning workout, a quick coffee date,
running errands, or even just lounging at home, this collection features a fashionable
selection of t-shirts, tank tops, tights, capris, and sports bras made of top-notch
breathable and lightweight fabrics. What makes amanté’s athleisure collection all the
more accessible however, is its affordable price tag, with pieces starting from just
Rs.2,295.
“I’m extremely excited to be partnering with a trusted homegrown brand that has been
consistently providing Sri Lankan women with high-quality and beautifully designed
products for years,” commented Yureni on the new partnership. “amanté also embodies
many of the core values I resonate with as well, and with this exciting new athleisure
collection, we get to work more closely together in promoting designs that blend both
style and comfort.”
amanté’s athleisure collection -and more- is now available at its independent boutiques
in Racecourse Mall in Colombo 07, Marino Mall in Colombo 03, Kandy City Centre, and
at the brand’s newest outlet in Cool Planet Shopping Centre in Nugegoda. Customers
can also shop amanté’s looks at leading retailers across the country, or online at
www.amante.lk.
Captions(L-R)
amanté Senior Manager Operations Natali Ratwatte, Manager Marketing
Eshara Samuel, amanté‘s new brand ambassador Yureni Noshika and amanté Deputy
Manager Sales Sivananthan Anand
amanté 2: Yureni Noshika signs contract as amanté‘s brand ambassador for the label’s
athleisure collection.
amanté 3: Yureni Noshika exploring amanté‘s extensive athleisure collection at the
Racecourse Mall brand outlet
amanté 4: Yureni Noshika outside amanté‘s boutique Racecourse Mall
