Trans Asia Cellular (Pvt) Ltd. -Sri Lanka’s leading mobile phone accessories and
telecommunications parts provider- has opened its first international retail store in
Dubai, UAE, heralding the first steps for the brand’s global expansion plans.
The store -primely located in Deira, the heart of Dubai- was inaugurated by chief guest
Sheikh Mohammed Al Shehhi on Monday the 29th of May, along with Group Chairman
Mr. Mufeel Yaseen, and in the presence of a few other dignitaries.
Since its founding in 1994, over the past three decades Trans Asia Cellular has
cemented a reputation for providing genuine, high-quality mobile phone and
communication products as well as exceptional customer service, with an ever-
expanding product range on par with global industry trends. In addition to its newly
opened international store, the company currently has outlets in both Colombo and
Kurunegala, as well as a fully operational online marketplace.
“This new venture in Dubai will enable us to introduce the Trans Asia Cellular brand to
new markets overseas, and also lay the groundwork for what we plan to be a greater
expansion of the brand in the Middle East & North Africa region,” commented Trans
Asia Cellular Regional Business Development Manager, Abu Ahmed Bin Ali. “We’ve
already started talks with neighbouring countries like Oman, Saudi Arabia, and Qatar, in
the hope to establish ourselves as a key player within the next 5 years.”
Trans Asia Cellular 1: Moulavi Umar, Principal of Bilal Institute of Arabic & Islamic
Studies, Mufeel Yaseen, Chairman of Trans Asia Cellular (Pvt) Ltd and Sheikh
Mohammed Al Shehhi, Chairman of Amer Al Ghurair Real Estate Co.
Trans Asia Cellular 2&3: Trans Asia Cellular first international retail store in Dubai