TikTok, the leading destination for short-form mobile
videos, has announced two significant initiatives aimed at enhancing the safety and
well-being of teenagers on the platform. In response to valuable feedback from
parents and caregivers, TikTok has expanded its content filtering capabilities within
Family Pairing. This new feature enables parents or caregivers to further customize
the content their teenagers come across while using the app.
By utilizing the content filtering tool, caregivers can now curate a tailored viewing
experience for their teens by filtering out specific words, hashtags, and themes that
they deem inappropriate or unsuitable. TikTok acknowledges the unique needs of
every teenager and empowers caregivers to create a safer and more personalized
environment for their teens within the app.
To ensure the development of a well-rounded and inclusive safety framework,
TikTok collaborated with renowned experts, including the Family Online Safety
Institute. Their expertise and insights allowed TikTok to strike a delicate balance
between catering to caregivers’ concerns and respecting teenagers’ rights to engage
and participate in the online world. As part of this effort, TikTok offers transparency,
allowing teenagers to view the keywords their caregivers have added. This
transparency not only fosters open conversations about online boundaries and
safety but also encourages mutual understanding between teenagers and their
The new content filtering feature builds upon TikTok’s existing Content Levels
system, which is designed to prevent content with mature or complex themes from
reaching users between the ages of 13 and 17. By integrating parents’ personalized
content filters, TikTok strengthens its commitment to creating a safer and more
suitable environment for teenagers on the platform.
In addition to Family Pairing, TikTok is proud to introduce its Youth Council, an
initiative dedicated to giving young users a voice and actively involving them in
shaping TikTok’s policies and features. The Youth Council will serve as a platform for
teenagers to share their insights, ideas, and concerns, empowering them to
contribute to the ongoing development of a safer and more inclusive TikTok
As the leading destination for short-form mobile videos, TikTok remains committed to
prioritizing the safety and well-being of its users, particularly teenagers. With the
introduction of enhanced Family Pairing features and the establishment of the Youth
Council, TikTok continues to take proactive steps towards fostering a positive and
responsible online experience for its millions of users worldwide.
TikTok is the leading destination for short-form mobile videos. Our mission is to
inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New
York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.