Softlogic Life’s Sajeewa Pushpitha is best in Asia at Asia Trusted Life Agents & Advisers Awards 2023

Mr Sajeewa Pushpitha, Regional Portfolio Manager at Sri Lanka’s second
largest life insurance company Softlogic Life, has been awarded the prestigious title of ‘Insurance
Agent of the Year’ at the 8th Asia Trusted Life Agents & Advisers Awards. After being nominated
among the top 5 finalists in the esteemed category for three consecutive years, Mr. Pushpitha
overcame strong challenges from a star studded field of agents across Asia, all hailing from Multi-
National Companies and his exceptional dedication and performance earned him the ultimate
recognition in the highly competitive insurance sphere in Asia, making him the winner from the only
local Company amongst the finalists which was an immensely proud moment for Softlogic Life and
for Sri Lanka.
Held at the Park Royal Collection Marina Bay in Singapore on the 26 th of July 2023, the Asia Trusted
Life Agents & Advisors Awards stands as the region’s most esteemed platforms which recognizes the
best in financial advisory through an independently-audited judging process. Jointly organized by
Asia Insurance Review, Asia Advisors Network and LIMRA, this year’s competition resulted in 77
finalists from 14 markets and 38 different companies across Asia.
Mr. Pushpitha’s achievement at the 8th Asia Trusted Life Agents & Advisers Awards is a testament to
his unwavering commitment to deliver exceptional service to his clients, along with a fiery
determination to reach the highest standards of professionalism. With over 19 years of experience in
the industry, he stands out as the only Sri Lankan nominated for the “Insurance Agent of the Year”
category and the only finalist in the history of the award to have obtained the TOT (Top of The Table)
MDRT qualification for six consecutive years.
Iftikar Ahamed, Managing Director of Softlogic Life, expressed his pride in Mr. Pushpitha’s
remarkable achievement stating, “It brings us great joy to celebrate Sajeewa’s victory and
recognition at the esteemed Asia Trusted Life Agents & Advisors Awards 2023, as it truly embodies
the exceptional work culture nurtured within Softlogic Life. We are on a mission towards being the
best in the business and Sajeewa has really put us on the map by conquering all of Asia. As stated by
Asia Insurance Review, our Advisors are the ambassadors, who work tirelessly to promote the crucial
role insurance plays – a role that is priceless, especially in today’s challenging world of inflation,
pandemics and geopolitical woes. This award is therefore such an important accolade and a tribute
to Sajeewa’s commitment, persistence and courage. His unwavering dedication is truly exemplary,
and we hope to see him thrive and bring further glory to Sri Lanka.”
Throughout his career, Sajeewa Pushpitha has been an active member of MDRT (Million Dollar
Round Table) and boasts an impressive record of two MDRT COT (Court of the Table) awards and
MDRT Life membership with seven IQA (International Quality Award) platinum awards. His
achievements also include multiple top recognitions at Softlogic Life’s annual awards gala and the
honor of receiving the International Quality Award from LIMRA for seven consecutive years.
“I extend my heartfelt congratulations to Sajeewa for achieving this extraordinary milestone,” stated
Indu Attygala, Deputy Chief Executive Officer of Softlogic Life. “His consistent dedication to
excellence has made him a true asset to Softlogic Life. This achievement exemplifies our company’s
core values and growth-driven culture that fosters the development and well-being of our team
members, enabling them to deliver exceptional service to our valued customers. Grabbing the
coveted ‘Insurance Agent of the Year’ award is yet another addition to Sajeewa’s exceptional
portfolio of achievements, and we look forward to his continued growth at Softlogic Life.”

About Softlogic Life
Softlogic Life Insurance PLC is a subsidiary of Softlogic Capital PLC and is part of the Softlogic Group,
which is recognised as one of Sri Lanka’s most diversified conglomerates with interests in
Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the
company include global investor Leapfrog Investments.

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