Samsung Announces Global Launch of Samsung Food, an AI-Powered, Personalized Food and Recipe Service

Customized recipes, meal planning intelligence and smart home compatibility all combine in the

new AI-powered service

Samsung Electronics announced the launch of Samsung Food, a personalized, AI-powered
food and recipe platform. Releasing in eight languages1 in 104 countries around the world,
Samsung Food will offer comprehensive food experiences through more than 160,000 available
recipes, acting as a personalized assistant that helps users discover new dishes, create tailored
meal plans and order ingredients online. The service will also help users control their cooking
appliances, while giving step-by-step guided cooking and allowing users to share their favorite
recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services,
Samsung Food uses AI technology to go beyond existing capabilities and deliver a food
platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung
Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung
Next in 2019 that leverages advanced technology called Food AI, which suggests meals based
on user preferences and food seasonality.
“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to
cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service
Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital
appliances and mobile devices across the Samsung ecosystem and assisting users from
shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly
personalized, all-in-one food experience that users can control straight from their palms.
Samsung Food’s wide range of features support users every step of the way during the meal
planning and cooking process, spanning four key areas: recipe discovery and personalization,
tailored meal planning, connected cooking and social sharing functions.
For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box
anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes
them to create shopping lists based on their ingredients. In addition to mobile devices, users
can also access the Samsung Food service with their Bespoke Family Hub™ refrigerators.2
Opened from the Family Hub™ touchscreen, Samsung Food provides recipe recommendations
based on a list of available food items managed by the user.
Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to
directly change a saved recipe to better reflect users’ dietary requirements. For example, users
can convert a recipe into a vegan or vegetarian version or make other changes to create a
recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be
able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or
skill level of recipes.
To create individualized daily meal plans for users, the app makes AI-created recommendations
based on user data, 4 dietary preferences and favorite cuisine types and lets users add them to
their meal planner. Nutritional breakdowns of ingredients are available at any time, and users

can add items to their Samsung Food shopping list then send it straight to a retailer’s e-
commerce checkout.
With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat
ovens6 and send recipes’ cook settings straight to appliances7 through step-by-step guided
cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans
to connect numerous appliances — including Bespoke induction ranges and Bespoke
microwaves — to Samsung Food by the end of the year to expand convenience for users in the
It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the
community, creating and publishing their own recipes and following their favorite food content
From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food
Beyond Samsung Food capabilities available at launch, Samsung will continue adding new
features and services to the app for an even more seamless and comprehensive personal food
By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food
so that users will be able to receive suggestions for diet management. The seamless syncing of
information such as BMI, body composition and calorie consumption with Samsung Food will
help users to hit health goals and maintain a balanced diet. Planned for implementation in 2024,
Vision AI technology will enable Samsung Food to recognize food items and meals
photographed through the camera and provide details about them, including nutrition
information. By analyzing food items, the app can recommend the best recipes to use them
with, save these recipes to the user’s collection and add the required ingredients to a shopping
list, all in a few taps.
As a part of Samsung’s ever-growing family of services, Samsung Food represents the next
step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in
their own home. Samsung Food strives to further extend the ease that is possible with a smart,
connected kitchen of Samsung home appliances and will continue to be updated with new
features following its official launch.
As Sri Lanka’s No. 1 smartphone brand, Samsung has been honored with the prestigious title of
‘People’s Youth Choice Brand of the Year’ for four consecutive years by SLIM Sri Lanka’s
review of the country’s most valuable brands. With a vast customer base encompassing all age
groups, Samsung’s dedication to meeting the needs of the Gen Z and Millennial segments
remains unwavering.

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