With New Samsung Foldable Campaigns, Users Can Enjoy Both Virtual and Real World Experiences

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their
folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5
and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all
over the world are discovering the next generation of foldable excellence. To celebrate the new mobile
devices, Samsung has launched a new series of promotional videos.
In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-
Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the
bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large
billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up
and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic
urban backdrops. But how did Samsung pull off this feat of engineering?
The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of
real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer
Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing
techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were
superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in
meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new
foldables’ distinctive form factors inserted into familiar setting.
Festivalgoers Get Hands-On With the Latest Samsung Devices
Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at
music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA
2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including
workshops, influencer collaborations, sponsored music venues and hands-on photography experiences,
these offline activities have been giving customers a chance to get up close and personal with the latest
features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.
Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament
On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience.

With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000
additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s
spacious display, lightweight handling and immersive responsiveness. Competitors and audience members
alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he
was amazed that gaming could feel so fluid and precise on a mobile device.
As Sri Lanka’s No. 1 smartphone brand, Samsung has been awarded the prestigious title of ‘People’s
Youth Choice Brand of the Year’ for four consecutive years by SLIM Sri Lanka’s review of the country’s
most valuable brands. Samsung’s customer base in Sri Lanka spans across all age groups, with a
particular focus on the Gen Z and Millennial segments.

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