Colombo, 02nd November 2023 – Samsung Electronics, the global television technology leader, has maintained its steadfast commitment to pushing the boundaries of the industry. With an illustrious history of innovation and an unrelenting quest for superior picture quality, Samsung has consistently guided the evolution of TV technology. Today, Samsung stands as a household name, setting new standards for picture quality and ushering in the era of Ultra High Definition (UHD) screens.
A History of Innovation
In 1977, Samsung introduced the first color TV in Korea, the Color Economy TV, inaugurating the color television era in the country. This pioneering achievement laid the foundation for Samsung’s future as a television technology trailblazer. Fast-forward to 2009, when Samsung launched its groundbreaking LED TV, incorporating light-emitting diodes (LEDs) to deliver unparalleled picture quality, marking a significant milestone in pushing the boundaries of TV technology.
In 2017, Samsung’s introduction of the first QLED TV, based on cadmium-free quantum dot technology, offered exceptional picture quality and 100% color volume, cementing the company’s position as a technological leader in the industry. The year 2018 witnessed another significant leap as Samsung unveiled the QLED 8K model, uniting 8K resolution with their proprietary quantum dot technology. This TV featured Direct Full Array and 8K AI Upscaling, marking the commencement of the 8K era.
Looking ahead, in 2020, Samsung revealed the world’s first bezel-less TV, eliminating bezels from around the display entirely. A year later, they introduced Neo QLED technology, founded on Quantum Mini LED displays, further solidifying their position as an industry leader. Samsung’s unwavering commitment to innovation underscores their dedication to providing consumers with cutting-edge products that cater to their evolving needs.
Striving for Superior Picture Quality
The cornerstone of Samsung’s success in the television industry has been their relentless pursuit of superior picture quality. According to Youngseok Han from the H/W Lab, “good picture quality” is achieved when viewers feel as though they are witnessing the on-screen images firsthand, creating a sense of reality. To attain this level of picture quality, several factors come into play, including high resolution, high luminance, excellent color expression, and well-balanced cutting-edge technologies.
Han emphasizes the importance of balance in enhancing picture quality, stating that the most critical factors are how different technologies work together to reduce distortion, reproduce colors accurately, create sharp contrast for vivid, clear images, and ensure smooth and fluid motion on the screen.
Samsung’s dedication to delivering top-notch picture quality is evident in their 2023 Neo QLED TV, featuring the innovative Real Depth Enhancer technology. This technology is rooted in an understanding of human behavior, utilizing AI to separate objects from their background, creating a greater sense of depth and making on-screen images truly pop. Neo Quantum Matrix Pro technology further enhances fine details by precisely controlling quantum mini LEDs, elevating the viewing experience to new heights.
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