In a significant move to enhance the availability and accessibility of Coca-Cola products across Sri Lanka, Coca-Cola Beverages Sri Lanka (CCBSL) and Lanka Sathosa Limited have announced the renewal of their strategic partnership, effective October 30, 2023. The partnership ensures the availability of a diverse range of Coca-Cola products across Sathosa’s extensive network of 430+ nationwide outlets.
The signing ceremony was graced by key representatives from both Coca-Cola Beverages Sri Lanka (CCBSL) and Sathosa Lanka Limited, highlighting the significance of the renewed strategic partnership. Representing CCBSL were Managing Director – Pradeep Pandey, Director Finance – Rajeev Tandon, Commercial Director – Prashant Kumar, Head of Key Accounts & Modern Trade, WS & Southern Region – Tania Karunaratne, Key Account Manager – Chamil De Silva, and Asst. Trade Marketing Manager – Oshani Ganegoda. From Sathosa, the esteemed attendees included Chairman – Pasanda Yapa Abeywardena, CEO – Sampath Senawatte, Deputy General Manager Procurement – Roshari Sahajeewani, and Deputy General Manager Finance – Channa Kevitiyagala. Their presence underscored the collaborative spirit and commitment of both organizations to the continued success of this strategic alliance.
Pradeep Pandey, Managing Director of CCBSL, expressed excitement about the extended partnership, stating, “We are thrilled to continue our collaboration with Sathosa, reflecting their exceptional performance and dedication. The wide coverage of Sathosa outlets, including remote areas, is instrumental in reaching our consumers effectively. We look forward to further enhancing this valuable partnership.”
Chairman Pasanda Yapa Abeywardena of Sathosa added, “The continuation of this partnership signifies our commitment to providing quality products at affordable prices to our customers across different socio-economic backgrounds. We are eager to explore innovative strategies and joint campaigns that will elevate the customer experience and strengthen our collaboration with CCBSL.”
As part of their joint efforts, CCBSL and Sathosa plan to implement coordinated promotional campaigns, install coolers in strategically chosen outlets, and gather valuable customer feedback for ongoing enhancements. The companies are set to embark on a journey of exploring innovative marketing strategies and joint collaborations to further strengthen this enduring partnership.
As both entities embark on this renewed journey, the focus remains on affordability, accessibility, and elevating the standards of customer satisfaction. This enduring partnership anticipates continuous growth and exploring new avenues to cater to the dynamic needs of consumers nationwide.
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Photo-caption: Pradeep Pandey, Managing Director of CCBSL (sixth from the left), and Pasanda Yapa Abeywardena, Chairman of Sathosa (seventh from left), during the exclusive signing ceremony, joined by the dedicated teams from CCBSL and Sathosa.
About Lanka Sathosa Ltd
‘Lanka Sathosa Ltd is a state-owned and largest retail network business in Sri Lanka with over 443 outlets island wide & over 4500 employees which has been established in 2005 under the name Lanka Sathosa with the aim of food security to the mass consumer. Their vision reflects its perceptions of its current target consumers with lower and lower middle income households which is a price setter for the nation. Lanka Sathosa Ltd is guided by trusted leadership it spearheads the sustainable development of the food industry in Sri Lanka.
Coca-Cola in Sri Lanka
Coca-Cola has been refreshing Sri Lankans for over 60 years, continuously evolving to craft the brands and choice of drinks that people love. Our company’s purpose is to Refresh the World and Make a Difference. To serve our valued consumers better, we are now providing more convenient packages, innovating, and introducing new lower and no-sugar drinks. Following the introduction of Trademark Coca-Cola in 1961, we now have a range of other brands in our portfolio including Coke Zero, Sprite, Sprite Zero, Fanta Orange, Fanta Cream Soda, Fanta Portello, Kinley Soda, Lion Tonic, Lion Ginger Beer, Kinley water and Monster Energy, providing consumers across the island with a variety of delicious and hydrating beverage options. We seek to positively impact people’s lives, communities, and the nation through our sustainability initiatives on the recovery and recycling of PET plastic packaging, water replenishment programs which have led us to return back more water than used in the production of our beverages, interventions around climate action which have won us the Iconic Rooftop Solar Project of the Year at the Annual Solar Awards 2021 and ensuring the well-being of our local communities, including programs on women empowerment. We employ thousands of people in Sri Lanka, both directly and indirectly, providing economic opportunities to local communities, and serve our products to over 80,000 businesses in all 25 districts reaching the furthest consumer. Learn more at https://lk.coca-cola.com/en/home and follow us on LinkedIn Instagram and Facebook