Samsung Sri Lanka Applauds TRCSL’s Mobile Authentication Initiative

Samsung Sri Lanka commends the recent initiative undertaken by the Telecommunications Regulatory Commission of Sri Lanka (TRCSL), a significant move toward ensuring the authenticity of mobile phones in the Sri Lankan market. The regulatory body’s commitment to mobile phone authentication aligns with Samsung’s dedication to providing its customers with quality products and ensuring a secure and authorized mobile experience.

TRCSL’s Deputy Director, Menaka Pathirana, has called upon the public to take an active role in verifying the registration status of their mobile phones before making a purchase. This initiative aims to empower consumers and enable them to make informed decisions when choosing a mobile device.

Samsung, a leading global technology company, fully supports TRCSL’s endeavor to enhance consumer protection in the mobile phone market. Mr.Thushara Rathnaweera, Head of Mobile Experience (Samsung Sri Lanka), expressed the company’s endorsement of the initiative, stating, “We applaud TRCSL’s commitment to ensuring the authenticity of mobile devices in the market. Samsung shares the vision of providing consumers with reliable and secure products, and we are fully aligned with TRCSL’s efforts to empower consumers through mobile authentication.”

As part of the initiative, individuals are encouraged to check the registration status of their mobile phones with TRCSL by sending a simple SMS to 1909. The format for the message is “IMEI <Space> (The 15-digit IMEI number of the new phone).” Upon sending the SMS, consumers will receive an immediate response confirming the authorization status by TRCSL.

For Samsung customers, this initiative reinforces the importance of prioritizing TRCSL-approved devices. To facilitate easy identification of authorized devices, Samsung encourages consumers to look for the “Authorized Partner” sticker on their devices. This sticker serves as a visible marker of TRCSL approval, providing customers with assurance and peace of mind regarding the authenticity of their Samsung mobile devices.

Mr.Rathnaweera further emphasized Samsung’s commitment to delivering quality products in alignment with TRCSL’s vision for consumer protection. He stated, “At Samsung, we prioritize the well-being and satisfaction of our customers. By endorsing TRCSL’s initiative, we aim to contribute to a mobile market that is not only technologically advanced but also trustworthy and secure.”

To assist consumers in checking the registration status of their mobile phones, Pathirana provided a straightforward method. Individuals can send an SMS with the format “IMEI <Space> (The 15-digit IMEI number of the phone)” to 1909. This quick and accessible process empowers consumers to verify the authenticity of their mobile devices, promoting transparency in the market.

As Sri Lanka’s No.1 smartphone brand, Samsung has an extensive network of national distributors, including island-wide authorized dealers of John Keells Office Automation and Softlogic Mobile Distribution. These authorized partners, easily identified by the Samsung logo outside their shops, provide genuine warranty and exclusive benefits.

Samsung’s commitment to offering TRC-approved products is evident through its distribution channels, including authorized partners such as Softlogic Retail, Singer, Singhagiri, and Damro, as well as network partners Dialog and Mobitel.

Mr. Thushara Rathnaweera, Head of Mobile Experience (Samsung Sri Lanka,) emphasized the exclusive deals and privileges offered by Samsung’s partners. He stated, “Our partners offer exclusive deals and privileges to Samsung customers, and we believe that our consumers should get the best deal out of their purchase. Our extensive line of partners offers great benefits for our consumers, and we would advise them to purchase from our partners to get the optimum Samsung experience.”

In addition to the brand’s recognition as the ‘People’s Youth Choice Brand of the Year’ for four consecutive years, Samsung Sri Lanka ensures a seamless experience for users with interactive diagnostics and optimization through the Samsung Members app. The brand’s helpline further provides troubleshooting support, reflecting Samsung’s commitment to customer satisfaction.

Always at the service of its customers, Samsung Sri Lanka invites users to enjoy peace of mind by choosing a Samsung Galaxy smartphone. With a focus on providing the best user experience, Samsung remains dedicated to delivering top-notch products and support services in Sri Lanka.

In conclusion, Samsung Sri Lanka applauds TRCSL’s initiative to ensure the authenticity of mobile phones in the market. By actively supporting this effort, Samsung reaffirms its commitment to consumer protection, quality assurance, and the delivery of secure and reliable products. As the mobile industry evolves, initiatives like these play a crucial role in fostering a consumer-centric environment where individuals can confidently embrace the latest technological advancements with trust and peace of mind.

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