Sunday, 5 January 2020

Hameedia celebrates seven decades of real men’s fashion and steps out globally

Hameedia, the leading menswear brand in Sri Lanka and the most trusted home grown brand with an exception eye for style and quality recently celebrated its 70th anniversary at the Head Office in Ratmalana on 25th November. The event was hosted by the Hameedia Head Office staff, including the senior leadership teams. The home-grown pioneer in men’s fashion has completed seven decades of providing superior quality menswear and exceptional service to the fashion-forward Sri Lankan men from all walks of life.

Former CEO of Cargills and current President of the Sri Lankan Retail Association Sidath Kodikara graced the occasion as Chief Guest. Addressing the staff, he spoke of the retail sector, its position as the single largest employer in Sri Lanka, its importance as a medium to connect with the consumer and its contributions to achieving consumer aspirations. He stressed that the success of a company is its staff reiterating, “Look after your staff, and they will look after your customers”.

Commenting at this momentous occasion, Managing Director of Hameedia Fouzul Hameed said, “It brings me great joy to be able to share this moment with everyone who has helped bring Hameedia to the centrefold. I am humbled to be able to celebrate our 70th anniversary and want to stress the fact that we look forward to many more years in the fashion industry. We have always strived to provide the finest quality first, and systematic approaches such as MTM, MTO and Bespoke tailored smart attire for corporate executives, outdoor enthusiasts, sports personalities, celebrities, and bridegrooms. As our slogan suggests, we aim to provide real clothing that turns ordinary men into real men.”

Deputy Managing Director Hussain Sadique said, “I’m extremely happy to celebrate this 70th anniversary. We have all worked tirelessly to ensure that Hameedia functions as the leading menswear brand in Sri Lanka and, globally soon. In keeping with the company’s principles of innovation and customer care, we are dedicated to meeting the aspirations of our customers while fulfilling our corporate goals. Not only have we dressed Three Generations of customers, but we are also honoured to have been associated with three generations of employees, suppliers, partners, and stakeholders”.

Speaking on the occasion, Group General Manager Chinthaka. R. Wanigasekara of Hameedia said, “We are humbled by how far Hameedia has journeyed over the last couple of decades. Having joined Hameedia about 17 years ago and working with our teams to ensure that our product offering has always been the best and very fulfilling experience for me”.

As we approach the New Year, Hameedia aims to launch the ‘2020 and Beyond’ agenda with the primary focus on global expansion. With 70 years of experience knowing what works, the management is looking at implementing various changes in the leadership and strategic business operations in the coming year.

CEO of Retail, Niroshan de Silva added, “It’s with immense pleasure that I share this significant milestone with Hameedia. With 70 years of success and many more years ahead, we intend to take this brand towards its next era and continue to provide all our customers with the best quality product and service”.

Established in 1949, Hameedia has grown to become leaders and trendsetters in the Sri Lankan retail fashion industry. Having always delivered expert custom tailoring and the best of men’s fashion. Hameedia is dedicated to offering its customers optimal satisfaction in terms of a world-class retail experience and high-quality products merged with global trends. Hameedia is a multi-brand retail store that includes a collection of quality menswear brands such as Envoy London, Le Bond, Signature, Van Heusen, Louis Philippe, Park Avenue, Allen Solly, Killer Wrangler, Raymond, and Adidas.


Kumar de Silva 0777 379 973   /   Tharindra Abeysekera 0777 560 611