HNB FINANCE listed among top 50 most valuable consumer brands in Sri Lanka

Affirming its growing strength in Sri Lanka, leading integrated financial services company
HNB FINANCE was listed for the first time among the top 50 most valuable consumer brands in the
country on the 18 th Brands Annual Publication launched by LMD in association with Brand Finance.
Brand Finance, the country’s pioneering brand valuation and strategy firm, determines The Most
Valuable Brands after an extensive audit on consumer behaviour and financial metrics, derived through a
bespoke market research study and publicly available financial information of only listed companies.  The
company considers three key components in calculating a brand’s value, which are the brand’s strength,
business and economic outlook.
According to Brands Annual 2021, HNB FINANCE is a new entrant to the prestigious list coming in at
the 50 th spot, representing the financial services sector. The brand was valued at Rs. 1,819 Mn and
assigned a brand rating of AA-.
“We are humbled and honoured to receive this accolade for the first time this year, one that has been
particularly difficult for us all. It is testament to HNB FINANCE’s deep commitment to better equip Sri
Lankans to meet the ongoing challenges posed by the pandemic while upholding their trust and
empowering all communities. Our team has spared no effort in working together to continuously
strengthen the brand even during these challenging market conditions, by focusing on delivering
progressive solutions that benefit our customers. Moving forward, our aim is set a benchmark for
governance, digitalisation, and optimised business models, while maintaining exemplary standards in
customer service to unlock more opportunities to create further value for all our stakeholders,” HNB
FINANCE Managing Director and Chief Executive Officer Chaminda Prabhath stated.
HNB FINANCE operates from a unique position within the industry, with the support of its enigmatic
parent company HNB, on a progressive platform of systems, processes, governance, and risk
management equivalent to that of a fully-fledged bank. Over the past few years, the company has
embraced the latest technology and platforms to facilitate streamlined digital operations, bolstered
recovery efforts and tracking of exposures.

Further, with strong, digitalised Business Process Re-engineering efforts in play, HNB FINANCE has
been able to enhance employee productivity, enabling them to be reallocated to perform value-adding
tasks such as microfinance advisory services and literacy programmes for customers. All these efforts,
geared at enhancing value for all stakeholders have enabled HNBF to evolve at an increasingly rapid pace
that is well above the industry norms.

HNB FINANCE PLC was established in the year 2000 and is licensed as a registered Finance Company
by the Monetary Board of the Central Bank of Sri Lanka.  The company holds a National Long-term
Rating at ‘A(lka)’; as affirmed by Fitch Ratings. Maintaining an extensive island-wide presence across 60
branches and 10 service Centers, HNB FINANCE offers a range of exceptional financial services which
include Small and Medium Enterprise (SME) Loans as well as leasing, gold loans, housing loans, personal
loans, savings and fixed deposits facilities.

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