MAS elevates femtech apparel solutions with the re-launch of femography

2022: MAS Holdings, South Asia’s largest apparel tech manufacturer, a USD 2 billion
conglomerate, announced the re-launch of their B2B brand femography, formerly known as FemTech @ MAS,
which was established in 2014. Impacting the lives of over 9 million women, since its inception, by providing
clothing solutions for their journey from menarche to menopause, femography continues to grow and impact
feminine lives globally.
Elevating feminine wear that boldly addresses topics generally considered unconventional, femography hopes to
strengthen its efforts by providing innovative, quality and comfortable clothing that meets the intimate needs of
all feminine beings during different stages of their biological journey. The word ‘Fem’ speaks to the world of the
inclusive feminine, and ‘Graphy’ speaks to the desire for knowledge to understand the feminine world, where
femography will continue to lead by transforming apparel technology to empower feminine beings worldwide.
The announcement was made at MAS’ launch event held on the 19 th of October and was graced by keynote
speaker Jessica Platt, anthropologist, women’s health champion, storyteller and founder of the Cambridge
Collective for Women’s Health. Addressing the audience in her speech, the CEO of femography, Maria del Pilar,
stated, “I am honoured to announce the re-launch of one of our most impactful brands. FemTech @ MAS, now
known as femography, set out with a purpose in 2014, where we boldly took on the challenge of addressing the
unmet/unseen needs across the feminine journey. Enabling a New York-based startup to upscale its portfolio
with reusable period underwear and launching MAS’ B2C brand, ‘Become,’ that leveraged industry-first apparel
technology to help ease hot flushes and night sweats among those going through menopause, have been two
significant initiatives spearheaded by this amazing team.”
“Now, as femography, we are on a continuous journey and mission to address the needs of the feminine being,
enabling them to live with greater health, confidence and vitality. We have seen the need to address taboos
head-on by providing innovative solutions that fit into everyday life. We are aware of the need to drive truly
conscious change by respecting the planet as we champion the transition from disposables to reusables – an
example being the reusable period panties being embraced by feminine beings worldwide today. At femography,
we will continue providing such lifestyle solutions. As a brand with a purpose, we will stay committed to
developing products that make a difference in the lives of those who use them and the planet we live in. I am
excited for the future that awaits femography as we work to address the needs of consumers around the
Primarily focused on solutions addressing menstrual & pelvic floor health, maternal health, and menopause, along
with a focus on inclusivity and protection of bio-diversity, femography will continue to invest in innovative
apparel technology that boosts female health, confidence and comfort. With a dedicated team of professionals
and apparel-tech experts at the helm, the brand will continue to evolve its femtech apparel portfolio, which

Press Release
includes solutions addressing periods, breastfeeding, hot flushes, and other bodily changes. Bending boundaries
of alleged ‘taboos,’ femograhpy also takes on the open challenge of educating everyone about the biological
changes that females experience. To learn more about femography, visit

Image captions
Image 1: With a focus on inclusivity, femography offers solutions addressing menstrual & pelvic floor health,
maternal health, and menopause.
About MAS
MAS Holdings, the largest apparel tech company in South Asia, is among the most recognised design-to-delivery
solution providers in apparel and textile manufacturing. Home to a community of over 118,000 people, today,
MAS spans across manufacturing plants in 17 countries, with established design locations placed in key style
centres across the world. Catering to the demands of a dynamic and ever-changing industry, the MAS portfolio
has expanded exponentially; into brands, wearable technology,

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