Healthguard Distribution partners Care 4 Wellbeing to expand presence for home-grown consumer brands

Healthguard Distribution, the fully-fledged pharmacy distribution
arm of Sunshine Healthcare Lanka, has entered into an agreement with Care 4 Wellbeing Private
Limited— which manufactures of nutritious and flavorful chicken essence—to facilitate island wide
distribution for Care 4 Wellbeing, helping the company to expand its presence in the country.
The partnership sees Healthguard Distribution offering efficient last-mile delivery and stringent end-
to-end quality management of Care 4 Wellbeing’s ‘Flemmings Essence on Chicken & Vege’, while
expanding their reach to access customers across the island. 
Established in 2021, Care 4 Wellbeing is a joint venture between Bairaha Farms Plc & Chiron
Pharmaceuticals (Private) Limited. The company specializes in manufacturing nutritious and flavorful
chicken essence, well-known and accepted for its health benefits and revitalizing properties. With a
commitment to excellence, innovation, and customer satisfaction, Care 4 Wellbeing aims to enhance
the well-being and health of individuals through its superior chicken essence products.
Commenting on the partnership, Care 4 Wellbeing Managing Director Yakooth Naleem said,
“Sunshine Healthcare is a reputed player in the pharma and health sector and we believe that
joining hands with them will help us better reach our customers while also expanding our footprint
in this sector.” 
Leveraging on the strength of its diversified parent company Sunshine Holdings, Healthguard
Distribution is the first Distribution-as-a-Service (DaaS) pharmaceutical model to be rolled out by a
Sri Lankan healthcare company. It serves as a regulatory-compliant island-wide distributor for all
health and wellness products.  Recently, the organisation was certified for ISO 9001:2015 (UKAS) for
the Quality Management System (QMS) and Certified for Good Distribution Practices (GDP) by
Bureau Veritas.
Shantha Bandara, Chief Executive Officer at Healthguard Distribution said, “We are thrilled to
announce our partnership with Care 4 Wellbeing Private Limited. This collaboration aligns perfectly
with our commitment to improving the health and wellbeing of our fellow Sri Lankans. By facilitating
island-wide distribution, we are excited to bring their high-quality products closer to consumers
across the country. This partnership marks another milestone in our journey to deliver accessible
healthcare solutions, and we firmly believe that it will bring good things to the lives of Sri Lankans by
providing them with trusted, wholesome products for their wellbeing.”
Healthguard Distribution, a fully owned subsidiary of Sunshine Holdings PLC, is a fully-compliant
distribution setup to meet the stringent requirements of relevant regulatory authorities and
pharmaceutical manufacturers. It operates as a one-stop distributor of high-quality health and
wellness products to all corners of the island. The company provides a service that would eliminate
complexity and help pharmaceutical and consumer brand companies to focus on their core
competence, thus ensuring the prosperity of the industry as a whole.

From left: Gihani Nanayakkara, Senior Manager Legal & Compliance – Sunshine Holdings, Aruna
Deepthikumara, Group Chief Financial Officer – Sunshine Holdings, Mohamed Yakoob Mohamed
Riyal, Director – Care 4 Wellbeing, Shantha Bandara, Chief Executive Officer – Healthguard
Distribution, Dr. Anil Goonathilleke, Chairman – Care 4 Wellbeing, Mohamed Imtizam Wahid, Director – Care 4 Wellbeing, Mohamed Naleem Yakooth, Director – Care 4 Wellbeing,
Pathmakumara Warnakula, Deputy General Manager, Operations – Healthguard.

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