Munchee Crowned as Brand of the Year
Once Again at SLIM Brand Excellence 2020

–Winners of the ‘Brand of the Year’ award for the 8th time and the only brand to have won
the coveted award for 4 consecutive years–

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL) clinched the coveted ‘Brand of
the Year’ title at the SLIM Brand Excellence Awards 2020.

‘Brand of the Year’ was among 5 awards claimed by Munchee in an impressive sweep which
included ‘Local Brand of the year’ – Gold, ‘Export Brand of the Year’ – Gold, ‘Best New
Entrant Brand of the Year’ – Gold for Munchee Choc Shock and ‘Product Brand of the year –

This was the 8th consecutive time that Munchee has won the ‘Brand of the Year’ award and
is the only brand to win this coveted award for 4 consecutive years in the 19-year history of
SLIM Brand Excellence Awards.

Commenting on the win, Janmesh Paul Anthony – General Manager Marketing at Ceylon
Biscuits Ltd said: “This is a testament to the trust that our consumers have in us and the
commitment and passion of the CBL Family to achieve our purpose of creating enriching
moments of happiness across Sri Lanka. Each one of us at CBL is truly invested in delivering
the best quality products and purpose driven growth for Sri Lanka through every biscuit we
make, so we are truly grateful to our consumers who make the extraordinary Munchee
journey a possibility.”

“Munchee continuously evolves its product offering through innovative recipes and
technology to meet consumer needs and wants.” says Janmesh, adding that this consumer-
centric approach has been a key factor in the Munchee brand’s growing demand in Sri Lanka
and in over 60 countries across the world.

CBL Group brands Munchee, Ritzbury and Samaposha won a total of 11 awards at SLIM
Brand Excellence Awards 2020 held at the BMICH, recently. Over 100 brands were
evaluated under 14 categories to recognize high performing brands. Each entry was
subjected to a stringent evaluation process, where all aspects of the brand were thoroughly
evaluated. The brands that emerge as top scorers of the six main categories and the special
categories were further subjected to evaluation by an esteemed panel of judges who
declare Gold, Silver and Bronze winners and the esteemed ‘Brand of the Year.’

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