Hayleys Travels, the travel and leisure arm of Hayleys PLC, has formalised a partnership with the
Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) to promote sustainable
tourism and leverage on synergistic opportunities in the tourism sector.
Sri Lanka remains poised to capitalise on growth prospects in tourism upon the gradual relaxation of
travel restrictions across major markets such as Germany, where pent up demand and evolving user
expectations will command a specialised tourism product. The strategic geographical location and
the diverse propositions for tourism such as culture, wildlife, and natural wonders amongst others,
will position Sri Lanka as a destination that can fulfil emergent needs. This partnership is expected to
provide a platform for Sri Lanka’s tourism proposition to gain access to key stakeholders in
Germany.
“We are delighted to partner with such an esteemed entity as AHK Sri Lanka”, stated Mr. Gerard
Victoria, Director / Chief Executive Officer of Hayleys Aviation. “This partnership provides us with
an opportunity to approach key market segments in Germany for tourism promotion, as well as to
drive synergies with German entities established in Sri Lanka. We will also gain access to a wealth of
knowledge in relation to best practices in sustainable tourism, which can be implemented locally.”
Partnerships of this nature will help re-ignite Sri Lanka’s in-bound tourism industry, thereby
propelling post pandemic industry growth.
Hayleys Travels, with decades of experience and expertise in destination management, MICE
(Meetings, Incentives, Conventions and Exhibitions tourism), holiday packages and ticketing, is
optimally poised to elevate its tourism product to the next level through the inculcation of
sustainability to its highly reliable operations. Being a leading entity in destination management
services and travel agency operations in the country, Hayleys Travels forms a crucial part of the
Aviation vertical of Hayleys PLC, one of the largest General Sales Agency houses in the territory.
AHK Sri Lanka is part of the German Chamber Network supported by the Federal Ministry for
Economic Affairs and Energy (BMWi). With 142 locations in 92 countries worldwide, the members
of the German Chamber Network (AHKs) offer their experience, connections and services to
German companies and companies of respective partner countries. AHK is closely connected to the
Chambers of Industry and Commerce (IHKs) in Germany. AHK Sri Lanka is committed to
conducting fair business and offers the ideal platform to create business opportunities for Sri Lankan
and German companies and currently represents 3.6 million German companies.
