SLT-MOBITEL, through its flagship Internet Protocol Television service, PEOTV and their Local
variety channel Charana TV, recently signed an agreement with the Cargills Foundation, the
corporate social responsibility arm of the Cargills Group. This partnership will enable the launch
of ‘BADANAMU,’ a kids edutainment TV programme produced by Cargills, as a pathway for the
younger generation to learn ‘English as a Second Language’ (ESL).
Rohan Fernando, Chairman – SLT Group, Lalith Seneviratne, Group Chief Executive Officer – SLT
Group, Ranjit Page, Deputy Chairman and CEO – Cargills (Ceylon) PLC, Ruchira Weerakoon,
Chief Executive Officer – SLT VisionCom, Dilantha Jayawardena, Executive Director – Cargills,
and members of the Cargills Foundation team participated in an event to announce the
Rohan Fernando, Chairman – SLT Group said, “Enriching the English language and promoting
STEAM education is vital to enhance the lives of thousands of children and help them in their
future careers. Charana TV is pleased to sign this agreement with the Cargills Foundation, as a
milestone enabling engaged activities and structured content for English language education in
Sri Lanka. Charana TV’s wide reach will be extremely beneficial for all young learners.”
Ranjit Page, Deputy Chairman and CEO – Cargills (Ceylon) PLC said, “Cargills Foundation is
delighted to partner with PEOTV to broadcast the Badanamu TV Series.
At Cargills we proudly believe that our business is corporate social responsibility. Cargills
Foundation was initiated to further our efforts by going beyond business, to reach citizens who
would not necessarily be impacted by our business operations.”
The ‘BADANAMU’ TV Series is designed to help children learn English in a fun and emotionally
engaging manner, whilst being introduced to STEAM (Science, Technology, Engineering, Arts
and Math) concepts. This series will further add value to the Cargills Foundation’s existing
classroom-based Early Childhood Education programme, which is being implemented in many
preschools across the country in addition to the Cargills ESL Home Learning solution, which is
available at selected Cargills Food City outlets.
This is the first kids programme to be aired in English, and scheduled to be telecast on Charana
TV weekly during weekends from 4-4.30 p.m. The programme content will also support the
learning of STEAM subjects for the young learners especially as it is acknowledged that there is
a void in the country for such educational video content. Charana TV, with its high reach, will
help the kids receive maximum use of this programme to learn English in an engaging way and
eventually support to fill language gaps in society.
Charana TV, is a local broadcasting, television channel which endeavours to discover the roots
of Sri Lanka’s multi-faceted rich culture. Its mission is to cater to the aesthetic needs of the
public while respecting the diversity of the nation. Charana TV is currently available on
SLTMOBITEL – PEOTV and PEOTVGO channel no. 05 and Ask Cable Vision on channel no. 15, and
it reaches a large audience islandwide via TV, YouTube and other digital platforms.