Softlogic Invest, the Asset Management arm of the Softlogic Group,
clinched the prestigious Bronze award at the recently-concluded Dragons of Asia Awards 2022. Held
in Malaysia, the awards ceremony bestowed Softlogic Invest with the coveted award for their ‘Born
to an Investment’ campaign, making the company the only Investment brand in the whole of the
APAC region to walk away with an award.
This accomplishment also makes Sri Lanka’s first youth-focused, 100% end-to-end digital investment
brand (in the open-ended unit trust industry) stand out as the country’s first investment brand to
receive a global commendation for its efforts in Marketing.
Ranked as one of the world’s 4 th leading marketing award, and the number 1 in Asia, the Dragons of
Asia sees the participation of some of the biggest global brands from Coca Cola, Procter & Gamble,
Unilever, Subway, Pepsi etc to award the best results-driven marketing campaigns by brands across
the Asia-Pacific region. Following a stringent evaluation process, all entries from 17 categories
undergo four rounds of assessment conducted by four independent panels of judges. Subsequently,
the three highest scoring entries from each category are rewarded Gold/Silver/Bronze Dragons, the
Best Campaign in each country awarded Blue Dragons and the Best Campaign in Asia the ultimate
Red Dragon.
Expressing her joy, Niloo Jayatilaka –Chief Executive Officer at Softlogic Invest, said, “As a young,
home-grown company of just two years, this is a remarkable win for us as a company and Sri Lanka
as a whole. This is a testament to our brand building strategy which boldly breaks through age-old
thinking and processes making it accessible to the youth of Sri Lanka. Taking in learnings from our
parent company the Softlogic Group, we are indeed very proud to be able to drive this industry
forward by reaching a broader spectrum of investors. I want to also extend my utmost gratitude to
our strategic partner, Loops Integrated, for their collective vision and dedication to the brand.
Softlogic Invest, despite being a young 2-year-old brand against all odds went onto win the Bronze
award under the Best Brand Trial / Sales Generation Campaign category. Ideated and executed by
Loops Integrated, the campaign encapsulates Softlogic Invests primary focus which is to inspire and
empower a whole new generation of young investors to kick-start a plan towards realizing their
dreams in life.
Commenting on the win was also the Chief Marketing Officer Kavi Rajapaksha “This is the first global
metal award received for Softlogic Invest, and we are extremely proud of it. From being a brand
launched amidst the height of a pandemic to being able to transform how people invest, we have
been challenging the norm and that’s something we will certainly continue to do so as we go along.
This is just the start, and we have so much more we can do in the world of investments and so much
more we certainly hope to do”
Wasaam Ismail, Chief Executive Officer at Loops Integrated, said, “We are honored to be a part of
Softlogic Invest’s marketing journey since its inception, and we are proud to be helping the brand
reach its true potential through creative, result-oriented campaigns. Our team finds it gratifying to
work with clients like Softlogic Invest, who don’t shy away from bold ideas and are open to co-
creating
outside their comfort zone. Their unwavering faith makes our partnership a special one and we hope
to continue working on unprecedented campaigns in the future.”
Now in its second year of operation, as at 2022 March Softlogic Invest has successfully managed to
bring in 26% of all new accounts opened industrywide and is the 2 nd highest contributor to the
industry’s unitholder growth. Key partnerships with brands like Asiri Hospitals and Dialog Genie have
been instrumental in this growth journey.
About Softlogic Invest
The brand’ Softlogic Invest’ represents Softlogic Asset Management Pvt Ltd which is a fully owned
subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri
Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT,
Leisure, Automobiles and Financial Services. The company offers diverse capital market services to
individual and corporate clients and has a highly experienced Board of Directors and Senior
Management.
Source for the award win
https://www.dragonsofasia.org/assets/pdf/2022%20Dragons%20of%20Asia%20Winners%20Releas
e%20Oct%2017.pdf
