New industry report affirms 15 years of industry-leading innovation, positioning Samsung at forefront of TV industry
Samsung Electronics topped the global TV market for the 15 th consecutive year, according to
market research firm, Omdia. Newly released data published on the 23 rd of February notes that
Samsung Electronics recorded 31.8% in global TV market share by revenue in Q4 2020 and
retained the largest annual category market share by revenue in 2020, at 31.9%.
Samsung’s growth across the Visual Display Business reflects a commitment to the most
premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category
leadership in the ultra large screen segment over 75-inches, the introduction and expansion of
a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible
thanks to Samsung’s constant drive for innovation.
“Consumers use screens every day to entertain, connect with loved ones, work, exercise from
home, and do much more. And we have seen how different lifestyles and routines have not
only evolved, but converged,” said Jong-hee Han, President of Visual Display Business at
Samsung Electronics. “We continue to be incredibly humbled by the trust placed in our vision
and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a
best-in-class screen experience that meets the needs of the modern-day consumer.”
Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated
groundbreaking new technologies, while spanning multiple categories, reaching a wide range of
consumers and use cases.
In 2021, Samsung expects to maintain its industry-leading market position with the introduction
and expansion of core products and by incorporating proprietary technology and features
across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s
MICRO LED, Lifestyle TVs, and a company-wide alignment of operations through long-term
sustainability programs. Over the next few years, Samsung will also continue to invest in R&D
and product development in strategic business areas to strengthen its core and emerging
technology offers.