Softlogic Invest, the Asset Management arm of the Softlogic Group, recently
marked the second year of operations in the Unit Trust space in Sri Lanka. The Company has
strived to offer an innovative approach to making Unit Trust Funds accessible to a whole new
generation of aspirational young investors. The Company has enabled technology in a
meaningful manner to accumulate the largest number of clients (43% of new clients) in the Unit
Trust industry within 2 years (End June 2022) of its operations and has its sights set on taking
their products to every part of the country, encompassing all segments of the population.
Sri Lanka is currently grappling with the consequences of a volatile macro-economic
environment caused by a full-blown forex crisis and a high inflation environment, thereby further
driving up interest rates. However, the current low Equity prices on the Colombo Stock
Exchange also mean that the market offers attractive opportunities for investment in the long
term. Therefore, our experienced team of investment specialists are being challenged to offer
the best returns to investors and are working towards strategies that will bring value to their
investors with the guidance and expert direction of its independent advisory committee.
The Independent advisory committee of the Company comprises Mr Sudarshan Ahangama,
who oversees all finance functions across the MAS Group whilst simultaneously managing the
Treasury, Legal, Audit & Assurance and The Shared Services Functions. He is also a member
of the MAS Investments board, which oversees the non-apparel investments of the Group. Prior
to joining the MAS Group, Mr Ahangama worked at John Keels Holdings (JKH) Group of
companies from 1988 to 2004 and he was appointed to the Board of John Keels Stockbrokers
and was its Managing Director until 1999.
He is joined by Mr Thulci Aluwihare, who is a member of the Colombo International Financial
Centre (CIFC) Steering Committee Task Force to set up a Special Economic Zone (SEZ) within
Port City. He is a reputed financial advisor with over 14 years of experience in Mergers and
Acquisitions (M&A) as well as diverse international experience in corporate wealth creation
through investment, divestiture, capital raising and restructuring. Before joining CHEC Port City,
Mr Aluwihare headed the M&A practice at PwC Sri Lanka and Maldives and spearheaded
growth in the M&A division.
“At Softlogic Invest, we are navigating this challenging terrain with tact by leveraging on our
three-pronged levels of experts through our Board of directors, Independent advisory committee
members and internal Investment Committee making up a formidable team of investment
professionals to manage our funds allowing for timely and well-informed decision making. We
believe the ethical and professional approach will be inculcated in our investment philosophy,
following a rigid control framework that is central to our operations and client relationships
remarked Softlogic Invest Chief Executive Officer and Director Niloo Jayatilake.
The committee further benefits from the expertise of Ms Chethana Ellepola, who consults on
Strategic Research for Pricewaterhouse Coopers (PWC) and External Research for
SLASSCOM. Previously, Ms Ellepola was a Vice President of M Venture Partners Pte. Ltd,
Singapore, which is an early-stage investor and partner in innovative and disruptive start-up
ventures. Prior to this, she was the Director of Research at Acuity Stockbrokers Pvt. Ltd, where
she served for nine years, and an Associate Vice President at Amba Research Lanka Pvt. Ltd.
The Advisory Committee also brings in Mr Shiran Fernando, the current Chief Economist at the
Ceylon Chamber of Commerce and head of its Economic Intelligence Unit. He is engaged in
providing policy-level support and strategic advice to the Government by incorporating the views
of the private sector to shape the national economic agenda. Prior to joining the Chamber, Mr
Fernando was the Lead Economist and Senior Product Head at Frontier Research.
About Softlogic Invest
The brand ‘Softlogic Invest’ represents Softlogic Asset Management Pvt. Ltd which is a fully
owned subsidiary of Softlogic Capital PLC and is part of the Softlogic Group, which is
recognized as one of Sri Lanka’s most diversified and fastest‐growing conglomerates with
interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. The Company
offers diverse capital market services to individual and corporate clients and has a highly
experienced Board of Directors and Senior Management.
Image 03: Chethana Ellepola
Image 04: Shiran Fernando