Collaborative conservancy model aims to protect 6,250 acres of the Nairobi National Park Wildlife
South Asian apparel manufacturer, MAS Holdings (MAS) has partnered with
The Wildlife Foundation (TWF), Kenya to conserve 6,250 acres of the Nairobi National Park Wildlife
Dispersal Area. In line with the MAS Plan for Change commitment of restoring 25,000 acres of habitat,
this unique initiative enables MAS and TWF to collaborate with local landowners to conserve wildlife on
community- and privately-owned land.
The project commenced in March 2022, with a land-lease gathering ceremony with the participation of
58 landowners from the Athi-Kaputiei area. The project is an extension of TWF’s ongoing conservancy
model, through which TWF leases lands from local owners to promote wildlife conservation and better
land use practices. Through this partnership, MAS has been able to expand TWF’s existing conservancy
of 5,000 acres to a total coverage of 11,250 acres.
The conservancy model utilizes both monetary and non-monetary incentives to encourage landowners
and local communities to keep land unfenced for wildlife and livestock to move freely in the outskirt
lands of the park. This is coupled with initiatives to raise awareness on community-based conservation,
place community rangers to mitigate human-wildlife conflict, train youth and women on topics such as
beekeeping, biogas, and promote the use of technology to innovate solutions for conservation
Through the conservancy model, which is collaboratively funded by MAS’ strategic business units MAS
Intimates and MAS Kreeda, MAS and TWF provide financial incentives to landowners, to keep private
lands open and unfenced for wildlife movement. This contributes to reducing human retaliations against
lions and other predators as well as supporting to improve the education of the children in the area by
providing landowners with lease payments aligned to the start of the children’s school terms.
MAS established its manufacturing facility in Kenya in 2020, through its subsidiary MAS Intimates.
Today, MAS Intimates Kenya (EPZ) Ltd is a leading manufacturer and exporter of lingerie and apparel
wear to leading markets in the USA, Europe and Asia, and provides job opportunities for 3,200 Kenyans.
The lands in the conservancy model are leased from the Machakos and Kajiado counties, where the
majority of MAS Intimates Kenya staff reside.
This conservation project not only contributes considerably to MAS’ target of restoring 25,000 acres of
habitat but has also created an opportunity for MAS to engage holistically with its local community in
Kenya. The group’s sustainability strategy, the MAS Plan for Change, focuses on 12 commitments under
three areas of focus of product, lives, and planet, including championing biodiversity and creating
MAS and TWF have committed to collaborate on this unique conservancy project for the next five years,
with the collective hope of uplifting and empowering the community to help change our planet for
About MAS Holdings:
MAS Holdings, the largest apparel tech company in South Asia, is among the most recognized design-to-
delivery solution providers in apparel and textile manufacturing. Home to a community of over 118,000
people, today, MAS spans across 17 countries, with established design locations placed in key style
centers across the world. Catering to the demands of a dynamic and ever-changing industry, the MAS
portfolio has expanded exponentially; into brands, wearable technology, FemTech, start-ups and fabric
Over 35 years of operations, MAS has gained global recognition for its ethical and sustainable working
environment and for the organization’s tireless efforts in social development and women’s
empowerment. Product excellence and craftsmanship have placed MAS on the world map as an industry
leader, showcasing unfailing delivery in innovative manufacturing and design. Today, the company’s
efforts to drive positive impact are outlined in the MAS Plan for Change, a commitment to create
sustainable change under three areas of focus: products, lives, and planet. Through these initiatives,
MAS aims to inspire all employees to be changemakers, enabling dreams and enriching the fabric of life
on our planet.
About The Wildlife Foundation, Kenya: The Wildlife Foundation (TWF) is a registered Kenya Non-
Governmental Organization (NGO) established in the year 2000. TWF’s vision is to maintain community-
based conservancies that foster peaceful coexistence between humans, livestock and wildlife within the
- Image 01: The teams from MAS Holdings and The Wildlife Foundation (TWF) Kenya have
partnered to conserve 6,250 acres of the Nairobi National Park wildlife dispersal area.
- Image 02: 58 landowners from the Athi-Kaputiei area are involved in this unique model that
promotes wildlife conservation by encouraging landowners to keep land unfenced for free
movement of wildlife.
- Image 03: Lands are leased from the landowners, with lease payments aimed to enhance the
lives of the community members.