MAS Holdings, South Asia’s largest apparel tech manufacturer, has once again
partnered with Sri Lanka Cricket (SLC) as the official clothing sponsor for the women’s cricket team for
the ICC Women’s T20 World Cup 2023, scheduled to be held in South Africa in February.
MAS first started making jerseys for the women’s cricket team in 2007-2008 and has held the title of
official clothing sponsor for the team for over a decade since 2012. Over the years, MAS has continued
to support women’s cricket and female cricketers in Sri Lanka and was named the team sponsor for the
women’s cricket team between 2008 and 2010.
Commenting on the sponsorship, Marketing and Business Development Director at MAS Active, Amrah
Akbar said, “Over the years, we have maintained a strong partnership with SLC, introducing new and
improved products that meet the changing requirements of the teams. It is indeed a privilege to support
our national women’s cricket team once again, providing them with advanced performance wear, made
using the same innovative features and technology we do for the men’s jerseys.”
The jersey is designed and developed at MAS Active (Pvt) Ltd., where body mapping technology is used
to identify heat and perspiration zones in the human body. Based on this research, the material is
engineered with variable levels of ventilation and high absorbency. The material is developed to suit the
environmental conditions of the playing field including the temperature and weather patterns in South
Africa, to prevent discomfort during the game and elevate the player’s performance. This is enabled
through wicking and moisture management technologies applied to lightweight, stretchable, breathable
fabric, that are tailored to maintain the right fit and comfort.
“We are truly excited and wish the best of luck to our women’s team. It is an honour to support them
on their journey to victory,” added Amrah Akbar. Further, stressing the importance of what this means
for women in Sri Lanka, Director Corporate Affair at MAS, Rajitha Jayasuriya said, “empowering women
whether on the production floor or in other diverse professions is a continuous effort we make. We
hope to encourage young girls and women to discover their potential in these fields.”
Commenting on MAS’ overall support for Sri Lanka’s national sporting teams, Rajitha Jayasuriya added
“Through our initiatives in supporting sports, we have been able to offer support for Sri Lanka’s female
Paralympians and our female athletes training for the 2024 Paris Olympics.”
About MAS
MAS Holdings, South Asia’s largest apparel tech company, is among the most recognised design-to-
delivery solution providers in apparel and textile manufacturing. Home to a community of over 118,000
people, today, MAS spans across manufacturing plants in 17 countries, with established design locations
placed in key style centres across the world. Catering to the demands of a dynamic and ever-changing
industry, the MAS portfolio has expanded exponentially; into brands, wearable technology, FemTech,
start-ups and fabric parks worldwide.
