Reiterating its commitment in demonstrating innovative campaigns that have not only set a benchmark
in the industry, but also contributed to making a difference for consumers at large, SLT-MOBITEL, the
National ICT Solutions Provider was bestowed with two Bronze and a Merit award at the Effie Awards
2022 held recently. SLT-MOBITEL was the sole Telco provider to win awards under the Internet/Telecom
category.
Organized by the Sri Lanka Institute of Marketing (SLIM), the Effie Awards Sri Lanka edition is part of the
world-renowned international awards programme, recognising all forms of effective local marketing
communications that contribute to a brand’s success. The coveted event is highly anticipated and
celebrated by the marketing fraternity, both locally and globally, as the most distinguished honour in the
industry. The Effie Awards Sri Lanka 2022 marked its 13th edition and focused on the creative work and
effectiveness of campaigns during turbulent times.
SLT-MOBITEL campaigns that won Bronze awards were the ‘Triple Buddy and ‘Non-Stop Lokka’. For the
SLT-MOBITEL Mobile Triple Buddy campaign’ the company introduced a competitively priced bundled
for most famous social media platforms such as Facebook, WhatsApp, and YouTube, thus targeting
teens and young adults. Adding to the resounding success of the campaign was the company’s brand
ambassador, Falan Andrea. Her immense social media following was utilized to spread the message
along with SLT-MOBITEL’s integrated media rollout which targeted every person from across Sri Lanka.
In addition, the Nostop Lokka, campaign for SLT-MOBITEL Mobile addressed competitor pressure on
data access and apps. ‘Non-Stop Lokka’, offered nine (09) apps, enabling customers from all categories
to connect with the most famous social media applications in a hassle-free manner. The campaign was
immensely successful, with outstanding results and continued during the year positioning SLT-MOBITEL
as an innovative leader.
SLT-MOBITEL Fixed received the Merit Award for its campaign SLT-MOBITEL Fibre under the theme
‘Revolutionizing the Internet with SLT-MOBITEL Fibre’. SLT-MOBITEL, recently enhanced its Fibre facility,
which is Sri Lanka’s first, fastest and widest premium connectivity bandwidth to 200Mbps download
speed and 100Mbps upload speed. It made the customer experience uninterrupted, with instant
downloading and uploading, even with multiple devices. Also, streaming videos or watch other
livestreams in Ultra HD, enjoying lowest latency for gaming and providing crystal clear UHD picture
quality for PeoTV were the value additions to SLT-MOBITEL Fibre users.
Conceptualizing and partnering SLT-MOBITEL for the campaigns were Phoenix Ogilvy and Ogilvy Media.
