Colombo, Heineken International B.V. (HEINEKEN) has signed an
agreement with Distilleries Company of Sri Lanka PLC (DCSL) today. DCSL is a Public
Limited Liability Company and is listed on the Colombo Stock Exchange (CSE).
Under this agreement, HEINEKEN will sell all its shares in HEINEKEN Lanka Limited to DCSL
and agree to Trademark Licence Agreements for HEINEKEN’s international brand portfolio
in Sri Lanka comprising of Heineken®, Tiger and Anchor.
Jacco van der Linden, Regional President APAC at HEINEKEN, said: “In recent years, we
have been exploring options to transform our business in Sri Lanka in anticipation of future
trends in the market. Our international premium portfolio, comprising the Heineken®, Tiger
and Anchor brands, is attractive to the Sri Lankan market.
