AkzoNobel, a leading paints and coatings company and producer of Dulux paints in Sri
Lanka, has revealed its highly anticipated Color of the Year 2023: Wild Wonder. A hue
inspired by the warm tones of harvested crops, its upbeat glow connects us with nature,
creating a sense of energy and positivity.
As people search for support, connection, inspiration and balance in the world today,
they’re diving into the wonders of the natural world to find it. Extensive research
conducted by a team of in-house paints and coatings color experts and international
design professionals have found hope at the heart of global social, design, and
consumer trends.
“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van
Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what
inspires us and makes us feel better in our lives and in our homes. That’s why, for the
first time in 20 years, our entire color palette is inspired by the rhythms of nature.”
Four Dulux decorative paint color palettes have been designed around Wild Wonder
(Winter’s Silence, 50YY 49/191): Lush Colors (the forest hues), Buzz Colors (meadow
brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). For
consumers personalizing their homes and urban environments, the palettes make it
easy to choose wall colors for a timeless look that’s also bang on trend.
“As concerns about mental health increase around the world, creating a home that feels
in touch with the natural world couldn’t be timelier,” says Oscar Wezenbeek, Managing
Director of AkzoNobel Decorative Paints, South East Asia and South Asia. “We need a
space that can give us support in challenging times; somewhere that brings a hint of the
outdoors, the echo of a landscape, and a sense of belonging. Wild Wonder and its
complementary color palettes can help our consumers feel inspired by the wonders of
the world and bring some of that natural magic into their homes.”
“When consumers set out to transform their living spaces, they find assurance in our
color expertise and guidance,” explains Wasantha Heenatigala, Managing Director of
AkzoNobel Sri Lanka. “Through Color of the Year 2023, we also look forward to
fostering stronger collaborations with industry partners and inspiring creativity and
experimentation to create unique, human-centered solutions that will uplift homes,
offices, and communities.”

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The year 2023 brings two major milestones for AkzoNobel’s Global Aesthetic Center. Its
ColourFutures trend forecast will celebrate its 20th anniversary, while the team also
reaches three decades of trend analysis, color research, color design, and art direction
at AkzoNobel.